In this electrifying series, I'll be unveiling the game-changing strategies of ascending to the coveted status of a "Category of One" and elevating your game to an entirely new league.
Prepare to go an on adventure with me as we unpack the core elements to stand out online and get noticed as the industry’s leading expert.
In this conversation, I dive into the power of strategic positioning and its impact on your coaching business. Discover the art of narrowing your focus, honing in on precisely who you serve, unraveling the problems you're uniquely qualified to solve, and unveiling your distinct solution.
Together, we'll unlock the secret to creating a limitless blue ocean where you effortlessly stand out and magnetize your dream clients to your doorstep. I'll leave no stone unturned, equipping you with actionable steps to kickstart your journey towards defining your one-of-a-kind category and firmly establishing yourself as the unparalleled expert in your niche.
Do not miss these highlights:
03:15 The essential elements for becoming a “category of one”, and understanding the implications if this concept doesn't truly resonate with you.
06:03 What it means to become the Go-To leader in your industry and the biggest misconceptions.
15:15 When considering positioning and category leadership, it boils down to how you present yourself in the market and how your audience perceives you.
27:40 Strengthening your expertise as an industry leader involves focusing on quality rather than quantity; it's not about doing more but doing less more effectively.
30:27 The synergy between your unique brilliance and your dream client is where revenue begins to accelerate.
32:10 Your next steps to put what you’ve learned into action.
Apple Podcast | Spotify
Connect With Kinsey Machos:
Website | Instagram | LinkedIn | Facebook
If you want to stand out online and get clients, join our free masterclass, Newsfeed Masterclass: www.kinseymachos.com/newsfeed
If you’re ready to take your coaching business to the next level with a framework that will get you fully booked with top-tier clients, join us inside The Category Queen School Today: https://kinseymachos.com/thecqschool
About the Host
Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, and course creators.
She left her six-figure corporate salary to pursue her passion for helping women unlock their unique brilliance and achieve success in their businesses.
Kinsey's mission is to help entrepreneurs gain recognition, reach more people, and make more money while balancing success with motherhood and marriage.
MVP: What It Means To Go All In
MVP: Using The Commitment Ladder To Call Your Audience To Action
MVP: Why Educational Content Could Be Keeping People From Hiring You
How To Scale Your Signature Offer (without sacrificing your client’s Results)
4 Signs You’re Ready To Scale Your Coaching Business
Growing vs. Scaling
Overcoming Adversity, Becoming Unemployable, and Building A Powerful Personal Brand With Bijal Patel
CATEGORY-OF-ONE PT III: Crafting Your Category Message
CATEGORY-OF-ONE PT II: How To Discover Your Unique Value
CATEGORY-OF-ONE PT I: How To Identify Your Most Profitable Niche
How To Dominate Your Niche
Creating An Evergreen Content Machine
Content That Converts: 3 Things That Are Working Right Now
Pursuing Your Passion vs. Growing Your Business
Why Email Marketing Should Be Your Top Priority over Social Media
Ask Me Anything: How To Get Support From Your Loved Ones
How To Have A Profitable & Playful Summer As A Mom Growing A Business
How To Determine The Success of Your Launch (it’s now what you think it is)
How To Increase Your Launch Conversions With A Powerful Post-Launch Strategy: Live Launch Secrets #5
Selling With Authenticity In Your Launch Event: Live Launch Secrets #4
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast