#550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis and Conrad Saam

Zack talks with the hosts of the Lunch Hour Legal Marketing Podcast, Gyi Tsakalakis, and Conrad Saam about how artificial intelligence is affecting consumer behavior and how your law firm should adjust to the changing market. Additionally, they discuss how to leverage AI to your advantage against your own marketing data to be more deliberate with your legal marketing spend.  

Additionally, Zack and Jennifer discuss the Lawyerist’s annual Best Law Firm Website contest, where they dig into what makes a website “work.” 

Links from the episode:  

https://www.youtube.com/@LHLM 

https://www.gorillaz.com/ 

Chapters 

00:00 Introduction to AI in Marketing 

03:04 Best Practices for Law Firm Websites 

06:11 The Importance of Emotional Connection 

08:53 Innovative Website Experiences 

12:08 Navigating AI's Impact on Marketing 

15:02 Consumer Behavior and Marketing Strategies 

20:42 The Impact of AI on Business Visibility 

24:24 Leveraging AI for Client Insights 

28:19 Data Analysis and AI: Transforming Marketing Strategies 

32:44 Democratizing Data Access with AI 

36:56 The Importance of Accurate Data Tracking 

41:03 Practical Marketing Takeaways in the AI Era 

46:12 lawyerist-podcast-outro.mp4