In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.
Tune in to learn how you can still profit while the industry shifts.
Links Mentioned:
TIMESTAMPS:
00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024.
04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing.
07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL.
10:40 Low ticket offers under $50 serve as invitations to learn from and work with us!
15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy.
18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring. It works!
23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday!
060. Unlocking the Power of Retargeting Ads
059. Low Ticket Email Marketing For Massive Success with Liz Wilcox
058. The Daily Listbuilding Method
057. Is a Low Ticket Launch Right For You?
056. Low Ticket Offers to Fill Coaching Programs
055. From $25 Workshop to $11k Launch
054. Behind the Scenes of Our $200k Membership
053. How We Converted at 17.39% In Our Recent Launch
052. The Sphere of Influence in Marketing
051. The Guru's Champagne Promises with Beer Budget Students
050. The Facebook Ads Gold Rush Is Over (What It Means For 2023)
049. Planning Your 2023 Revenue & Goals
048. Black Friday: 3 Ads to Maximize Sales
047. CASE STUDY: 915 Leads in 14 Days
046. 4 Facebook Ads You SHOULD Be Running In Your Business
045. Do Facebook Ads Still Work Going into 2023?
044. How I'd Go From 0 to $10k With My First Course...
043. 421,000 Downloads Later (What I've Learned About Podcasting)
042. How to Validate Your Idea With Paying Customers
041. Breaking Down Our Newest Funnel
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