In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.
Tune in to learn how you can still profit while the industry shifts.
Links Mentioned:
TIMESTAMPS:
00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024.
04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing.
07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL.
10:40 Low ticket offers under $50 serve as invitations to learn from and work with us!
15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy.
18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring. It works!
23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday!
001: How to Create a 90-Day Plan
002: Free Vs. Paid Content - Which Should It Be?
HSH 152 - Creating Art & Profits with Marisa Cummings
HSH 151 - I Sold $10,000 Worth of Candles in 60 Days; Here's What I Learned
HSH 150 - Are You Ready to Hire Help With Theresa Loe
HSH 149 - How to Prepare Your Story for the Press With Celinne DaCosta
HSH 148: 3 Strategies to Generate Your Next 100 Email Subscribers
HSH 147: Writing High Converting Facebook Ad Copy & Creatives
HSH 146: Productivity Hacks to Get More Done
HSH 144: Let's Disrupt the Industry With Bobby Klinck
HSH 144: 5 Lessons from 1000+ Low Ticket Sales
HSH 143: Your Business on Google Ads with Michael Alaniz
HSH 142: Creating Content That Converts
HSH 141: What Does iOS 14 Mean For You & Your Facebook Ads
HSH 140: The 90 Day Course Launch Plan for 2021 and Beyond
HSH 139: 4 Keys to Your Best Launch Yet
HSH 138: Creating a Profitable Course Launch Plan
HSH 137: How Much Does a Successful Launch Cost?
HSH 136: 5 Lessons Learned from Over $500,000 In Ad Spend
HSH S2E1 - The Heart, Soul & Hustle Podcast is BACK!
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