In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.
Tune in to learn how you can still profit while the industry shifts.
Links Mentioned:
TIMESTAMPS:
00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024.
04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing.
07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL.
10:40 Low ticket offers under $50 serve as invitations to learn from and work with us!
15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy.
18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring. It works!
23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday!
HSH 135 - Creating a Low Ticket Digital Product Funnel
HSH 134: Behind the Scenes of Facebook Ads Management & Launching with Kathleen LeGrys & Karen Pattock
HSH 133: Are You Ready for a Facebook Ads Agency?
HSH 132: Creating with Courage with Mai-kee Tsang
HSH 131: The Truth About Productivity with Jo Bendle
HSH 130: Using Live Events to Grow Your Online Business with Tash Corbin
HSH 129: The Power of Affiliate Marketing For Your Digital Business with Jill Stanton
HSH 128: How to Streamline and Focus Your Business for Success with Amy Porterfield
HSH 127: The Importance of Self Care & Vibrational Alignment with Emily Aarons
HSH 126: Automate, Systemitize & Processize Your Way to Success with Rachel McMichael
HSH 125: The Story of a Million Dollar Course with Jamie Dana
HSH 124: Business is Business – How Online Marketing and Local Biz Collide
HSH 123: The Lost Art of H2H Marketing with Angela Henderson
HSH 122: Creating a Leveraged Business Model with James Schramko
HSH 121: How to Speak & Sell with Colin Boyd
HSH 120: What’s Up With Facebook Ads in 2019 with Amanda Bond
HSH 119: Why I Took a Hiatus From The Business (And What You Can Learn From It)
HSH 118: How to CRUSH 5-Day Challenges with Amy Eaton
HSH 117: Running a $20,000 Challenge with Amika Ryan
HSH 116: How to Get Paid Sponsorships with Gwen Lane
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