In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.
Tune in to learn how you can still profit while the industry shifts.
Links Mentioned:
TIMESTAMPS:
00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024.
04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing.
07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL.
10:40 Low ticket offers under $50 serve as invitations to learn from and work with us!
15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy.
18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring. It works!
23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday!
HSH 115: Why We Shut Down Our $80k A Year Membership
HSH 114: 0 to $9,500 With a Small Audience
HSH 113: Behind the Scenes of Our Black Friday Promotion
HSH 112: Rocking Sales Calls with Aandra Bohlen
HSH 111: Fear, Failure & Feelings with James Wedmore
HSH 110: How to Get a Professional Sales Page on the Cheap
HSH 109: Running Your Business Like Clockwork with Mike Michalowicz
HSH 108: When is the Best Time to Launch a New Product?
HSH 107: What to Do When You’re Feeling Uninspired
HSH 106: Building a Listbuilding Machine
HSH 105: 5 Ways to Build Your Email List Without Facebook Ads
HSH 104: How We Used a Paid Challenge to Generate New Membership Site Sales
HSH 103: How To Outsource
HSH 102: The 4-Step Process to Beat Overwhelm
HSH 101: 5 Lessons I’ve Learned From My Mastermind
HSH 100: How I’d Make $10k From Scratch
HSH 099: What I’ve Learned From 6 Months of Running a Membership Site
HSH 098: What To Do When Your FB Ads Won’t Convert
HSH 097: Crafting Converting Offers with James Schramko
HSH 096: Creating an Editorial Calendar with Lacy Boggs
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