Have you ever wondered why some people seem to have a magical way with words, effortlessly connecting with others, inspiring change, being able to share ideas in a way that seems to bypass defenses, be wildly persuasive and lead to action and impact? What IS it that lets them do it? In today's fund and surprising conversation with Jonah Berger, we delve into the fascinating world of language, persuasion, and ethics, and reveal the secrets to harnessing the power of what my guest calls “magic words” in your everyday life.
Jonah is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. His latest book, Magic Words: What to Say to Get Your Way, provides a powerful toolkit and actionable techniques around the science of language and how you can use it to change minds, engage audiences, and drive action.
In today’s conversation, we explore the incredible ways in which language can impact our lives, relationships, and influence, including:
You can find Jonah at: Website | Twitter
If you LOVED this episode you’ll also love the conversations we had with Zoe Chance about ethical persuasion.
Check out our offerings & partners:
Hosted on Acast. See acast.com/privacy for more information.
How Highly Sensitive People Thrive | Elaine Aron, PhD
Anything For Selena | Maria Garcia
How to Make Amends When We Cause Harm (and we all will) | Rabbi Danya Ruttenberg
Rolf Potts | What if You COULD Take that Dream Trip?
Jessi Hempel | The Power of Living Authentically, Even When it’s Hard
Yung Pueblo | How to Create Clarity & Connection
How To Tell A Captivating Story | Catherine Burns
Rabbi Rami Shapiro | Spiritual, But Not Religious? What’s Really Going On.
Amanda Ripley | How to Navigate Conflict With Greater Ease
5 Life-Changing Habits | Jonathan Fields
How to Take a Life-Changing Break | DJ DiDonna
Susan Piver | The Enneagram: A Powerful, Different Take on a Life-changing Tool
Ari Weinzweig | How Business Can Change the World, One Life at a Time
Jen Sincero | How to Be a Badass @ Money & Life
How to Create Life-Changing Boundaries | Spotlight Convo
Carolyn Chen | When Work Becomes Religion (and how it preys on us)
Simran Jeet Singh | On Bringing Us Back Together
Patrice Washington | The Truth About Wealth (It’s Not What You Think)
Frank Lipman | The 6 Pillars of a Happy, Healthy Life [Best of]
Lisa Miller, Ph.D. | The Surprising Science of Spirituality
Create your
podcast in
minutes
It is Free
Live Immediately with mike campbell
Curious Freedom with Kirsty Farrugia & friends
The Minimalists Podcast
Health Report - Full program podcast
Eat, Move and Live Better