Sometimes we end up building a business that just doesn't fit our lives.
Not intentionally. Sometimes it just happens that way.
Maybe you don’t have the freedom you thought you’d have. Maybe you’re doing group courses but you really want to be 1 on 1 with clients, or vice versa.
Sometimes when you step back and examine what it'll take to get to maintenance mode or what it will take to scale or grow, you realize that you don't actually have the capacity to grow this thing you built. The business you built isn't designed for that.
In order to get to maintenance mode, you need to shift.
Ryan Lazanis and I talked about this in Episode 75 - we'd each built businesses that didn't fit how we wanted to live our lives and so we ended up starting new businesses and specifically building them for maintenance mode.
But you don't have to burn the whole thing down.
Meet Mark Butler. He's the founder of the accounting startup Let’s Do the Books, as well as a freelance CFO for life coaches. And instead of shutting his business down and starting over when he realized that something needed to change for him, he created a complementary business with a different business model–one that was designed for maintenance.
Listen to the full episode to hear:
Learn more about Mark Butler:
Learn more about Susan:
Resources:
Identifying Financial Risks & Building Resilience with Jacquette Timmons
Procrastination and Why The Bootstrapper Mindset Keeps You Stuck & Frustrated with Charlie Gilkey
Patience & Purposeful Experimentation with Jason Van Orden
How Trauma & Perfectionism Affect Your Business with Nicole Lewis-Keeber
How Your Money Story Impacts Your Business with Agnes Kowalski
How To Prioritize When EVERYTHING Is Important with Tonya Dalton
The Competitive Edge of Process With Networking That Pays Creator Michelle Warner
When Your Business Needs A Project Manager With Yellow House Media Founder Sean McMullin
Project Management Duel: Notion vs ClickUp with Marie Poulin & Layla Pomper
Client-Based Project Management With Execution Expert Hailey Thomas
Cash Flow In A Crisis With Lauren Caselli
Software As Service Metrics Applied To Small Business Growth With Justin Jackson
Using Data To Make Better Decisions About Your Business With Maggie Patterson
Making Space To Grow Your Service Business With Kathleen Shannon
There's More To Measure Than Numbers With Karyn Kelbaugh
Use This One Weird Metric To Measure Your Service Business With Rob Howard
How Your Pricing Choices Can Make You Happier With Marketing Analyst Rita Barry
Getting Paid Faster Using Practice Ignition With Tier One Services Co-Founder Jaime Campbell
Taking Payments In A Positive & Transparent Client Relationship With Kate Strathmann
Using Value-Based Pricing To Boost Profit With Dana Kaye
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