Financial Metrics that Actually Drive Profits

A company's financials are more than just a set of numbers. They can tell a story that helps us understand the core of a business and where its growth opportunity lies.

John Rotonti talks with fellow Motley Fool senior analyst Auri Hughes about the financials to watch before putting your money into a publicly traded company. They discuss:
- Profit drivers in a company’s balance sheet
- The portions of a 10-K that investors should pay close attention to
- Metric that provide insights about a company’s growth prospects

Stocks discussed: AAPL, SBUX, CPRT, CNSWF

Host: John Rotonti
Guest: Auri Hughes
Producer: Ricky Mulvey
Engineer: Tim Sparks, Rick Engdahl