What Adidas Knew About Kanye

2023-11-10

Warning: this episode contains some explicit language.When Adidas terminated its multibillion-dollar partnership with Kanye West over his antisemitic and other offensive public remarks, it seemed like a straightforward story of a celebrity’s suddenly imploding. But a New York Times examination has found that, behind the scenes, the collaboration was fraught from the start.Megan Twohey, an investigative reporter for The Times, talks about what she discovered when she delved into the meltdown.Guest: Megan T...

Warning: this episode contains some explicit language.

When Adidas terminated its multibillion-dollar partnership with Kanye West over his antisemitic and other offensive public remarks, it seemed like a straightforward story of a celebrity’s suddenly imploding. But a New York Times examination has found that, behind the scenes, the collaboration was fraught from the start.

Megan Twohey, an investigative reporter for The Times, talks about what she discovered when she delved into the meltdown.

Guest: Megan Twohey, an investigative reporter for The New York Times.

Background reading:

The investigation into Kanye and Adidas: a story of money, misconduct and the price of appeasement.
Inside the uneasy relationship: Here are seven takeaways.

For more information on today’s episode, visit nytimes.com/thedaily. Transcripts of each episode will be made available by the next workday.

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