The New Rules to Beat the SEO Algorithm in 2026

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/wdlc

Ep. 420

In AI search,, relevancy matters more than authority.

Kipp, Kieran, Beeri Amiel (Product at HubSpot and founder of XFunnel), and guest Sam Parr (Host of My First Million) dive into how AI-driven answer engines are disrupting traditional SEO and what marketers must do to adapt. Learn more on how AEO (Answer Engine Optimization) is changing the rules of search, why citation and content relevance matter more than authority, and what tools and tactics you can implement to succeed in the new era of AI search.

Mentions

• Sam Parr https://www.linkedin.com/in/parrsam

• My First Million https://www.mfmpod.com/

• Hampton https://joinhampton.com/

• The Hustle https://thehustle.co/

• Beeri Amiel https://www.linkedin.com/in/beeri-amiel

• XFunnel https://www.xfunnel.ai/

• HubSpot AEO Portal https://clickhubspot.com/aeo

• Ahrefs https://ahrefs.com/

• Google Search Console https://search.google.com/search-console/about

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.