Nonprofit Nation with Julia Campbell
Business:Non-Profit
In the philanthropic landscape, the influence of corporate matching programs cannot be overstated. With approximately 81% of Americans making charitable donations and 26 million individuals employed by companies offering match programs, there is significant potential for fundraisers to tap into this resource.
Want to reach younger donors? The average age of an American employee is 38, and 70% say they want to work for a company that has purpose.
These potential donors not only represent strength in numbers but also possess the ability to nearly double their contributions through company match programs.
Establishing relationships with local companies becomes crucial for fundraisers, as it opens avenues for ongoing support, volunteer engagement, and a wider network of community backers. The key lies in fostering meaningful connections with these donors, encouraging continuous support aligned with their passions, and increasing their involvement with the nonprofit.
This podcast episode aims to explore five essential engagement tactics for nonprofits looking to build lasting relationships with current and potential donors who have access to corporate match programs.
My guest is Matt Nash. Based in North Carolina, Matt Nash previously served as the senior vice president of marketing and donor experience for Fidelity Charitable. He’s now executive director of The Blackbaud Giving Fund, the charitable arm of Blackbaud, the cloud computing provider that serves nonprofits, foundations, schools and other social change organizations. The Blackbaud Giving Fund has safely disbursed over $1.6 billion from generous donors to over 195,000 nonprofits around the globe and offers resources to nonprofits to support their fundraising goals.
Connect with Matt Nash on LinkedIn
Follow Blackbaud:
LinkedIn
Facebook
Instagram
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
Getting More Creative In Your Fundraising with John Lepp
What The Best Boards Do Differently with Sabrina Walker Hernandez
Don’t Be A Big Box Nonprofit with Allison Fine
How to Build a Healthy and Diverse Board with Christal Cherry
The Problem With "Doing More With Less" - Building Sustainable Fundraising Programs with Wendy Mercurio
How to Get More Email Engagement (Based On Data) with Abby Jarvis
Reaching Your Audience Online Is About To Get Even Harder with Elyse Wallnutt
How to Work with Influencers with Ash Collins of Best Friends Animal Society
How to Attract Sponsorships for Your Nonprofit with Mariah Monique
Much Ado About Threads Part 2 - Building a Community on Threads
Why You Need A Video-Driven Website with Aron Murch
Be Well, Do Good with Lauren Brownstein
Much Ado About Threads Part 1 - What The Heck Is Threads?
How to Create Human-Centered Digital Content in a ChatGPT World with Bailey Lewis
How to Keep More of Your Donors with nik castle
BONUS: Are You Ready For The New Google Analytics? with George Weiner
How to Build A Strong Brand with Taylor Shanklin
How to Make Your Marketing More Inclusive with Michelle Ngome
How to Leverage SEO for More Visibility with Katherine Ong
Tech Isn’t Coming For Your Job with Nejeed Kassam
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Social Dallas Podcast
Advocacy Scoop Podcast
Change Church Podcast
The Biz of Nonprofit Consultants
Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications