Nonprofit Nation with Julia Campbell
Business:Non-Profit
In the philanthropic landscape, the influence of corporate matching programs cannot be overstated. With approximately 81% of Americans making charitable donations and 26 million individuals employed by companies offering match programs, there is significant potential for fundraisers to tap into this resource.
Want to reach younger donors? The average age of an American employee is 38, and 70% say they want to work for a company that has purpose.
These potential donors not only represent strength in numbers but also possess the ability to nearly double their contributions through company match programs.
Establishing relationships with local companies becomes crucial for fundraisers, as it opens avenues for ongoing support, volunteer engagement, and a wider network of community backers. The key lies in fostering meaningful connections with these donors, encouraging continuous support aligned with their passions, and increasing their involvement with the nonprofit.
This podcast episode aims to explore five essential engagement tactics for nonprofits looking to build lasting relationships with current and potential donors who have access to corporate match programs.
My guest is Matt Nash. Based in North Carolina, Matt Nash previously served as the senior vice president of marketing and donor experience for Fidelity Charitable. He’s now executive director of The Blackbaud Giving Fund, the charitable arm of Blackbaud, the cloud computing provider that serves nonprofits, foundations, schools and other social change organizations. The Blackbaud Giving Fund has safely disbursed over $1.6 billion from generous donors to over 195,000 nonprofits around the globe and offers resources to nonprofits to support their fundraising goals.
Connect with Matt Nash on LinkedIn
Follow Blackbaud:
LinkedIn
Facebook
Instagram
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
How to Set Boundaries and Banish Burnout with Rachel Bearbower
Real Talk About Social Media Management and Mental Health with Kirsty Marrins
Data Literacy for Small Nonprofits with Sarah Epting
How to Build a Brand Ambassador Program with Nick Lynch
Authentic Storytelling in International Development with Vila-Sheree Watson
2023 Trends in Nonprofit Communications with Kivi Leroux Miller
Become a Nonprofit Thought Leader with Shereese Floyd
The Problem with Nonprofit Storytelling with Maria Bryan
How to Build A Profitable and Impactful Nonprofit Consulting Business with Cindy Wagman
The End of Free Social Media
How to Make Your Ideas Irresistible with Tamsen Webster
Nonprofit Program Evaluation Made Simple with Chari Smith
How to Set Your Time Free and Love Your Work with Jenny Blake
How Gift-Giving Can Make You A Better Fundraiser with Patrick Kucharson
How to Drive Donor Engagement Using Video with Raffi DerSimonian
How This Nonprofit Retains 46% of Their Donors with Amy Gibson
Shifting the Power to the People You Exist For with Vic Hancock Fell
How to Get Better Fundraising Results with Steven Screen
Planned Giving Primer for Small Nonprofits with Tony Martignetti
Leveraging AI for Nonprofits with Joshua Peskay
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Advocacy Scoop Podcast
Social Dallas Podcast
Change Church Podcast
Six Degrees with Kevin Bacon
The Biz of Nonprofit Consultants