Nonprofit Nation with Julia Campbell
Business:Non-Profit
In the philanthropic landscape, the influence of corporate matching programs cannot be overstated. With approximately 81% of Americans making charitable donations and 26 million individuals employed by companies offering match programs, there is significant potential for fundraisers to tap into this resource.
Want to reach younger donors? The average age of an American employee is 38, and 70% say they want to work for a company that has purpose.
These potential donors not only represent strength in numbers but also possess the ability to nearly double their contributions through company match programs.
Establishing relationships with local companies becomes crucial for fundraisers, as it opens avenues for ongoing support, volunteer engagement, and a wider network of community backers. The key lies in fostering meaningful connections with these donors, encouraging continuous support aligned with their passions, and increasing their involvement with the nonprofit.
This podcast episode aims to explore five essential engagement tactics for nonprofits looking to build lasting relationships with current and potential donors who have access to corporate match programs.
My guest is Matt Nash. Based in North Carolina, Matt Nash previously served as the senior vice president of marketing and donor experience for Fidelity Charitable. He’s now executive director of The Blackbaud Giving Fund, the charitable arm of Blackbaud, the cloud computing provider that serves nonprofits, foundations, schools and other social change organizations. The Blackbaud Giving Fund has safely disbursed over $1.6 billion from generous donors to over 195,000 nonprofits around the globe and offers resources to nonprofits to support their fundraising goals.
Connect with Matt Nash on LinkedIn
Follow Blackbaud:
LinkedIn
Facebook
Instagram
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts
What Does Success on Social Media Mean in 2023? Part 3
How to Keep More Donors Through Strategic Communications with Madeleine St. John
Where Should You Be On Social Media? Part 2
How to Build and Grow a Thriving Community for Your Nonprofit with Itse Hesse
What's Next for Nonprofits and Social Media? Part 1
How to Grow & Engage Your Email List with Jess Campbell
Overcome Your Money Blocks to Raise More Money with Jarrett Ransom
How to Tap Into Your Unique Strengths and Flourish with Rachel Fry
Engaging Millennials to Raise Big Money with Alyssa Wright
4 Simple Frameworks to Prioritize Your Audiences with Farra Trompeter
[SOLO] How to Turn Giving Tuesday Donors Into Long-Term Supporters
The Right Way to Tell a Fundraising Story with Vanessa Chase Lockshin
[SOLO] Last Minute Strategies for Giving Tuesday
Strengthening the Capacity of Black Fundraisers with Kia Croom
Secrets of Compelling Grant Writing That Gets Funded with Rachel Waterman
How to Attract & Keep Fundraising Talent with Chad Barger
[SOLO] 5 Tips for Nonprofit Social Media Managers Heading into Year-End
How to Fundraise In Any Economy with Tammy Zonker
How to Build and Launch a Lead Generation Campaign with Dana Snyder
How to Build an Equitable World with Technology with Amy Sample Ward and Afua Bruce
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Social Dallas Podcast
Advocacy Scoop Podcast
Change Church Podcast
The Biz of Nonprofit Consultants
Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications