The year is 1988. Chrysler is getting pummeled by Ford and GM in sales, and the company’s lineup of cars weren’t inspiring consumer excitement. They needed a new, exciting car - and fast. Company VP Bob Lutz was driving to work in his 1985 Shelby Cobra when it hit him. The Cobra was exactly the kind of car Chrysler needed to add to its repertoire. So Bob put together a team, gave them a three-point directive, and the rest, as they say, is history. The result of Bob’s efforts was the iconic Dodge Viper. How did Lamborghini help Chrysler build an engine for a corvette-killer? Does a car need windows to sell? And was the Dodge Viper almost the final nail in Chrysler’s coffin? Today on Past Gas: the story of the development of the Dodge Viper.
You asked for it -- and we listened. We're filming Past Gas again! Head to our Youtube channel and check us out in the stu!
https://www.youtube.com/c/donutpodcasts
Get 10% off your first month at https://BetterHelp.com/pastgas
More about Show:
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Why 1973 Was The Worst Year for Cars
F1 Owes Everything to Adrian Newey’s Car Designs
Smokey Nagata Sparked A Tuning Revolution
The Smartest, Funniest and Cringiest Car Ads of All Time
Tucker 48: Stroke of Genius, or Scam?
The Most Exciting 24 Hours In Sports
John Force Took Funny Cars to the Extreme
These Car Gimmicks Failed Spectacularly
The Race To Build A 200mph Production Car
RC Cars Are Crazy Fast Now
Amazing JDM Barn Finds
This Was F1's Most Successful Family
Steve McQueen Was The O.G. Car Nerd
The Bizarre Battle Over... Seatbelts??
Jeeps Aren’t What They Used To Be
How Soichiro Honda Built A $200 Billion Automotive Powerhouse
The Ugliest, Weirdest, and Most Expensive Concept Cars of All Time
The Auto Zillionaire Who Escaped Japan In A Box
How Kimi Raikkonen Became F1's Most Memeable Star
Lee Iacocca Was Detroit's Most Powerful Man
Create your
podcast in
minutes
It is Free
Going In Raw: A Pro Wrestling Podcast
Something Scary
Waveform: The MKBHD Podcast
Be. Scared
Kalyn’s Coffee Talk