The Business Side of Search

Rand Fishkin, the co-founder of SparkToro, discusses the intricacies of how enterprise marketers can leverage media and influencer insights to better target their audience. At SparkToro, they specialize in uncovering key influencers and platforms that can amplify marketing efforts significantly. Rand shares strategies for identifying and engaging with the voices that matter most to your market. Show Notes

Connect With:

• Rand Fishkin: Website // LinkedIn
• The Voices of Search Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

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