The InFOCUS Podcast: Jared Lake, Ocean Media

As someone who has been focused on digital for pretty much the last twenty years, Jared Lake, the SVP and head of media investments at Ocean Media LLC, is on the frontlines when it comes to what brands actively seeking audience through audio and video-based media are doing in 2022 with respect to media buying and planning.

For Ocean Media's clients, the rise of Connected TV and SVOD and even FAST channels is real. But, is that coming at the expense of broadcast television? At the same time, interest -- and dollars -- in podcast advertising is up. How can broadcast radio capitalize?

Lake shares his thoughts in this RBR+TVBR InFOCUS Podcast, presented by dot.FM.