On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting.
You'll learn about:
So tune in and learn more about the power of retargeting ads for generating leads and sales!
Links Mentioned:
Time Stamp Overview:
[00:00:27] Facebook retargeting ads: targeting people who have already seen your content.
[00:01:34] Retargeting strategies using Facebook ads and how businesses can target those who have shown interest in their products or services, such as through signing up for a free training program, by uploading an email list, or targeting those who have visited their website pages.
[00:04:06] Retargeting ads target people who engage with content, including warm leads from email lists or social media, to increase visibility and conversions during a launch.
[00:05:27] Email marketing has a low open rate and not all recipients register. Retargeting ads are useful to remind potential customers.
[00:06:23] Using warm engagement or retargeting ads is cheaper to get people to sign up. Running ads 24/7 grows email list, and retargeting email lists are less costly. Content retargeting ads can be used to push content to the audience. For example, after a workshop, retargeting ads can encourage people to watch the replay.
[00:07:32] Retargeting ad run to remind buyers to watch workshop replay and see offer for further program. Increases chance of purchase and exposure to offer.
[00:10:59] Retargeting sales page traffic is beneficial with a minimum of 50-100+ visitors, with iOS 14+ limiting retargeting from website traffic. Running ads to registered individuals is also important for retargeting.
[00:12:04] Retargeting ads should be 10% of the total budget for a launch, and it's recommended to spend $100-$150 on retargeting for every 300--500 people in the promotion. If spending more, follow the 10% rule.
[00:17:17] Retargeting ads budget tips, upload email list or URLs to retarget, focus on $100-150 per 3-500 people, monitor ad performance and adjust spending if needed, track cost per result for sales or leads and reach for content.
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HSH 054: 4 Reasons Your Online Course Isn't Selling (And How to Fix Them)
HSH 053: Running a Creative Business Without Selling Out Your Soul with Cory Huff
HSH 052: How to Launch Without Stressing to Death
HSH 051: Is A Challenge Launch Right For My Business?
HSH 050: How To Deal With A Failed Launch Step-by-Step
HSH 049: How to Standout When the Marketplace is Noisy & Saturated
HSH 048: Creating Epic Content Your Audience Will Love (in 5 Easy Steps)
HSH 047: How to Create & Sell Wildly Profitable Digital Products (in any Niche) with Mariah Coz of Femtrepreneur
HSH 046: How to Profitably Scale Your Ad Spend From 0 to $5,000/month
HSH 045: 7 Strategies I’m Using To Scale Up in 2017
HSH 044: How to Successfully Launch From Disney World
HSH 043: 4 Tweaks We Made To Double Our Launch to Six-Figures
HSH 042: The 5 Major Missteps & Mistakes From My Six Figure Launch (And How to Prevent Them)
HSH 041: Behind The Scenes of a Six-Figure Launch - The Numbers Revealed
HSH 040: How to Make Marketing Human with Quest Nutrition COO Bruce Cardenas
HSH 039: How to Hustle with Neil Patel
HSH 038: How to Craft a Successful Promotion For Your Course, Coaching or Service
HSH 037: Facebook Ad Fundamentals: Basics, Budgeting, and Boosting
HSH 036: How to Get Raving Reviews in Writing
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