On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting.
You'll learn about:
So tune in and learn more about the power of retargeting ads for generating leads and sales!
Links Mentioned:
Time Stamp Overview:
[00:00:27] Facebook retargeting ads: targeting people who have already seen your content.
[00:01:34] Retargeting strategies using Facebook ads and how businesses can target those who have shown interest in their products or services, such as through signing up for a free training program, by uploading an email list, or targeting those who have visited their website pages.
[00:04:06] Retargeting ads target people who engage with content, including warm leads from email lists or social media, to increase visibility and conversions during a launch.
[00:05:27] Email marketing has a low open rate and not all recipients register. Retargeting ads are useful to remind potential customers.
[00:06:23] Using warm engagement or retargeting ads is cheaper to get people to sign up. Running ads 24/7 grows email list, and retargeting email lists are less costly. Content retargeting ads can be used to push content to the audience. For example, after a workshop, retargeting ads can encourage people to watch the replay.
[00:07:32] Retargeting ad run to remind buyers to watch workshop replay and see offer for further program. Increases chance of purchase and exposure to offer.
[00:10:59] Retargeting sales page traffic is beneficial with a minimum of 50-100+ visitors, with iOS 14+ limiting retargeting from website traffic. Running ads to registered individuals is also important for retargeting.
[00:12:04] Retargeting ads should be 10% of the total budget for a launch, and it's recommended to spend $100-$150 on retargeting for every 300--500 people in the promotion. If spending more, follow the 10% rule.
[00:17:17] Retargeting ads budget tips, upload email list or URLs to retarget, focus on $100-150 per 3-500 people, monitor ad performance and adjust spending if needed, track cost per result for sales or leads and reach for content.
040. 7 Strategies To Grow Your Email List
039. What To Do When a Launch Goes Sideways
038. Creating a Full Time Low Ticket Product Biz With Hallie Sherman
037. The Low Ticket Ecosystem
INFO SESSION: Enrollment Open For The Incubator Group Coaching
036. Turning a $37 Workshop into a $10k Profit Launch
035. The Importance of Values & Mission in Your Business
034. Can Low Ticket Be Profitable?
033. The 90 Day Automated Sales Plan
032. My No-Launch 1:1 Client Attraction Process
031. 5 Ways to MANIFEST More Money In Your Business
030. My Facebook Ads Aren't Working, Now What?
029. Email Marketing that DOESN'T Suck With Bobby Klinck
028. If I Had To Start Over, Here's How I'd Do It
027. Facebook Ads for Listbuilding
026. How We Sold Out Our Coaching Program Without a Launch
025. The Importance of CONSISTENT List Growth & How To Do it
024. Getting 400 PAYING Leads for a Launch with Marisa Cummings
023. How We Took Our Membership to a Six-Figure Run Rate in 6 Months
022. Lessons from a NEARLY Failed Launch
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