On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting.
You'll learn about:
So tune in and learn more about the power of retargeting ads for generating leads and sales!
Links Mentioned:
Time Stamp Overview:
[00:00:27] Facebook retargeting ads: targeting people who have already seen your content.
[00:01:34] Retargeting strategies using Facebook ads and how businesses can target those who have shown interest in their products or services, such as through signing up for a free training program, by uploading an email list, or targeting those who have visited their website pages.
[00:04:06] Retargeting ads target people who engage with content, including warm leads from email lists or social media, to increase visibility and conversions during a launch.
[00:05:27] Email marketing has a low open rate and not all recipients register. Retargeting ads are useful to remind potential customers.
[00:06:23] Using warm engagement or retargeting ads is cheaper to get people to sign up. Running ads 24/7 grows email list, and retargeting email lists are less costly. Content retargeting ads can be used to push content to the audience. For example, after a workshop, retargeting ads can encourage people to watch the replay.
[00:07:32] Retargeting ad run to remind buyers to watch workshop replay and see offer for further program. Increases chance of purchase and exposure to offer.
[00:10:59] Retargeting sales page traffic is beneficial with a minimum of 50-100+ visitors, with iOS 14+ limiting retargeting from website traffic. Running ads to registered individuals is also important for retargeting.
[00:12:04] Retargeting ads should be 10% of the total budget for a launch, and it's recommended to spend $100-$150 on retargeting for every 300--500 people in the promotion. If spending more, follow the 10% rule.
[00:17:17] Retargeting ads budget tips, upload email list or URLs to retarget, focus on $100-150 per 3-500 people, monitor ad performance and adjust spending if needed, track cost per result for sales or leads and reach for content.
HSH 135 - Creating a Low Ticket Digital Product Funnel
HSH 134: Behind the Scenes of Facebook Ads Management & Launching with Kathleen LeGrys & Karen Pattock
HSH 133: Are You Ready for a Facebook Ads Agency?
HSH 132: Creating with Courage with Mai-kee Tsang
HSH 131: The Truth About Productivity with Jo Bendle
HSH 130: Using Live Events to Grow Your Online Business with Tash Corbin
HSH 129: The Power of Affiliate Marketing For Your Digital Business with Jill Stanton
HSH 128: How to Streamline and Focus Your Business for Success with Amy Porterfield
HSH 127: The Importance of Self Care & Vibrational Alignment with Emily Aarons
HSH 126: Automate, Systemitize & Processize Your Way to Success with Rachel McMichael
HSH 125: The Story of a Million Dollar Course with Jamie Dana
HSH 124: Business is Business – How Online Marketing and Local Biz Collide
HSH 123: The Lost Art of H2H Marketing with Angela Henderson
HSH 122: Creating a Leveraged Business Model with James Schramko
HSH 121: How to Speak & Sell with Colin Boyd
HSH 120: What’s Up With Facebook Ads in 2019 with Amanda Bond
HSH 119: Why I Took a Hiatus From The Business (And What You Can Learn From It)
HSH 118: How to CRUSH 5-Day Challenges with Amy Eaton
HSH 117: Running a $20,000 Challenge with Amika Ryan
HSH 116: How to Get Paid Sponsorships with Gwen Lane
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