On this episode of Not Your Average Online Marketing Podcast, we dive deep into the world of Facebook ads and the power of retargeting.
You'll learn about:
So tune in and learn more about the power of retargeting ads for generating leads and sales!
Links Mentioned:
Time Stamp Overview:
[00:00:27] Facebook retargeting ads: targeting people who have already seen your content.
[00:01:34] Retargeting strategies using Facebook ads and how businesses can target those who have shown interest in their products or services, such as through signing up for a free training program, by uploading an email list, or targeting those who have visited their website pages.
[00:04:06] Retargeting ads target people who engage with content, including warm leads from email lists or social media, to increase visibility and conversions during a launch.
[00:05:27] Email marketing has a low open rate and not all recipients register. Retargeting ads are useful to remind potential customers.
[00:06:23] Using warm engagement or retargeting ads is cheaper to get people to sign up. Running ads 24/7 grows email list, and retargeting email lists are less costly. Content retargeting ads can be used to push content to the audience. For example, after a workshop, retargeting ads can encourage people to watch the replay.
[00:07:32] Retargeting ad run to remind buyers to watch workshop replay and see offer for further program. Increases chance of purchase and exposure to offer.
[00:10:59] Retargeting sales page traffic is beneficial with a minimum of 50-100+ visitors, with iOS 14+ limiting retargeting from website traffic. Running ads to registered individuals is also important for retargeting.
[00:12:04] Retargeting ads should be 10% of the total budget for a launch, and it's recommended to spend $100-$150 on retargeting for every 300--500 people in the promotion. If spending more, follow the 10% rule.
[00:17:17] Retargeting ads budget tips, upload email list or URLs to retarget, focus on $100-150 per 3-500 people, monitor ad performance and adjust spending if needed, track cost per result for sales or leads and reach for content.
HSH 115: Why We Shut Down Our $80k A Year Membership
HSH 114: 0 to $9,500 With a Small Audience
HSH 113: Behind the Scenes of Our Black Friday Promotion
HSH 112: Rocking Sales Calls with Aandra Bohlen
HSH 111: Fear, Failure & Feelings with James Wedmore
HSH 110: How to Get a Professional Sales Page on the Cheap
HSH 109: Running Your Business Like Clockwork with Mike Michalowicz
HSH 108: When is the Best Time to Launch a New Product?
HSH 107: What to Do When You’re Feeling Uninspired
HSH 106: Building a Listbuilding Machine
HSH 105: 5 Ways to Build Your Email List Without Facebook Ads
HSH 104: How We Used a Paid Challenge to Generate New Membership Site Sales
HSH 103: How To Outsource
HSH 102: The 4-Step Process to Beat Overwhelm
HSH 101: 5 Lessons I’ve Learned From My Mastermind
HSH 100: How I’d Make $10k From Scratch
HSH 099: What I’ve Learned From 6 Months of Running a Membership Site
HSH 098: What To Do When Your FB Ads Won’t Convert
HSH 097: Crafting Converting Offers with James Schramko
HSH 096: Creating an Editorial Calendar with Lacy Boggs
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