Marketing has arguably undergone more change in the last decade than any other field, which means learning businesses have to stay on top of their marketing game to make sure they reach the right learners and bring in the critical revenue that keeps them humming along.
In this episode of the Leading Learning Podcast, number 387, co-host Celisa Steele talks with Greg Stuart. Having spent over three decades in the field, Greg has contributed majorly to the transformation of marketing and media. He has served as CMO, CRO, or CEO at companies across the media landscape, and he currently is CEO of MMA Global, an international trade association for marketers focused on architecting the future of marketing. Greg also co-wrote the hugely influential book What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds.
Celisa and Greg talk about the shift from brand-based marketing to a focus on customer experience, the lack of clarity about what marketers do and the difficulty that creates in setting a strategy, the only three go-to-market strategies, multi-touch attribution, optimizing budget allocation, personalization, and the potential impact of generative AI on marketing.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode387.
309: 15 Changes in 15 Years
308: Curate, Create, Commission with Veronica Diaz
307: Global, Mobile, Digital, and Agile: Learning According to Peter O'Neil
306: Learning (or Not) at Conferences
305: Focusing on Credentialing Outcomes with J. David M. Rozsa
304: Access and Ability in Learning with Diane Elkins
303: Smart Growth with Whitney Johnson
302: Peanut Butter and Chocolate: Workforce Development and Credentials
301: Listening to the Workforce Market with ACT’s Jenna Cohen
300: Leading Learning at 300
299: Scale, Equity, and Agility in Workforce Development with Van Ton-Quinlivan
298: Unbundling the Future of Learning with UPCEA’s Jim Fong
297: The Value of Workforce Development Now
296: Measured Risk-Taking with Clare Marsch of ABA
295: The Value of Credentials Now
294: Elevating the Learntech Discussion with Tamer Ali
293: Intentionality in Learning with Courtney Vital
292: Focus and Value-Building with Amber Winter
291: Beyond Content: Improving Your Presenters
290: Maturity, Learning, and Desired States
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