Marketing has arguably undergone more change in the last decade than any other field, which means learning businesses have to stay on top of their marketing game to make sure they reach the right learners and bring in the critical revenue that keeps them humming along.
In this episode of the Leading Learning Podcast, number 387, co-host Celisa Steele talks with Greg Stuart. Having spent over three decades in the field, Greg has contributed majorly to the transformation of marketing and media. He has served as CMO, CRO, or CEO at companies across the media landscape, and he currently is CEO of MMA Global, an international trade association for marketers focused on architecting the future of marketing. Greg also co-wrote the hugely influential book What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds.
Celisa and Greg talk about the shift from brand-based marketing to a focus on customer experience, the lack of clarity about what marketers do and the difficulty that creates in setting a strategy, the only three go-to-market strategies, multi-touch attribution, optimizing budget allocation, personalization, and the potential impact of generative AI on marketing.
Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode387.
269. Finding XR's Sweet Spot with Sam Sannandeji
268. Bias and Equity in Learntech
267: The Future Learning Ecosystem with Sae Schatz
266: AI, Data, and Optimism with Donald Clark
265: Learntech: The Next Generation
264: The Third Sector of Education: Sustaining and Shaping Society
263: Uncovering Opportunity in Challenges with LaTrease Garrison
262: Continuous Development with Nigel Paine
261: Reflecting with Anthony Carnevale
260: Accrediting Lifelong Learning with Casandra Blassingame
259: Long-Life Learning with Michelle Weise
258: The Third Sector of Education
257: Beginning Again
256: Risking Innovation in Disruptive Times with Shawn Boynes of AAA
255: Cooperative Learning and Leading with Tracey Steiner
254: Possibilities and Complexities
253: Diversity and Disruption with Shilpa Alimchandani
252: Leading in Disruptive Times with Seth Kahan
251: Times of Disruption
250: Turning the Lens on Leading Learning Listeners
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