#296: The product that revolutionised fuelling, with Ben Vriends

Maurten is a Swedish sports nutrition brand that uses its patented Hydrogel Technology to deliver high doses of carbohydrates to endurance athletes with minimal gastrointestinal distress. On today's show, head of education at Maurten, Ben Vriends joins Tom to chat about the brand, the science and practical application of using Maurten in the endurance world. You might be surprised with Bens advice, it is not the blanket statement we hear from most nutrition companies in this day and age, it's advice built on wisdom and experience from years of working with the best athletes and most dedicated, ambitious amateurs.

If you're in the UAE, head to Maurten.ae to place an order or head to Wolfis world famous bike shop.

For anywhere else in the world, head to www.maurten.com