If you're an entrepreneur in the product development industry, you probably want to take your product or service to the next level. That's what your business is all about, isn't it? Well, you're in luck. Today's guest is the very person you want helping you with this. Geoff Kullman is a direct response copywriter and brand strategist who helps his clients connect, build, scale, and launch six- and seven-figure digital products. Geoff has worked with some of the biggest names in this industry. As a result, he's not only a wealth of ...
If you're an entrepreneur in the product development industry, you probably want to take your product or service to the next level. That's what your business is all about, isn't it?
Well, you're in luck. Today's guest is the very person you want helping you with this.
Geoff Kullman is a direct response copywriter and brand strategist who helps his clients connect, build, scale, and launch six- and seven-figure digital products.
Geoff has worked with some of the biggest names in this industry. As a result, he's not only a wealth of information--he's a wealth of results.
Because of Geoff's history in ministry, he's spent years studying human behaviors. He understands the importance of building powerful connections through your marketing in order to create an environment where people look to and think about you first.
The things Geoff shares about copywriting in this episode will truly help you build and scale your business. Tune in to glean from his wealth of information and results.
In this episode, you will hear:
- What the most common copywriting and marketing mistakes are and how to overcome them.
- What a sales page is.
- What a copywriter actually is.
- The connection between towels in the bathroom and marketing.
- Why storytelling is so impactful in marketing.
- How marketing is a combination of science and art.
- What Geoff's podcast is all about.
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The E Myth by Michael E. Gerber: https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
Get my free time management downloads: www.marissanehlsen.com/time
The Psychology of Copywriting podcast: https://podcasts.apple.com/us/podcast/the-psychology-of-copywriting/id1532090887
Download Geoff's copywriting and sales templates: http://www.geoffkullman.com/liveliferich
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
