Welcome to Episode 97 of the Indie Business Podcast! I'm excited to introduce you to Catherine Robinson of Wildwood Aromas in Springfield, Missouri. A self-described introvert, Catherine started her business after she began making aromatherapy products for people who wanted to use essential oil blends to enhance their daily lives but didn't have a reputable source to purchase them. She began making products for a small circle of friends and acquaintances, and word began to spread. Catherine quickly realized that she could help more people if she started to sell her products, so in 2019, she started Wildwood Aromas.
While it's not easy, Catherine loves leading her business. Her determination to help as many people as possible with her passion for customizing aromatherapy blends for health and wellness drives her to continue to put on her “big girl panties” every day to make it happen.
I can't wait for you to hear more about how Catherine works to improve herself and her business through consistently yet gently pushing herself forward. Sit back, relax, and enjoy my interview with Catherine NOW!
Click the arrow to enjoy the Indie Business PodcastLet's unpack some of the most significant business insights Catherine and I discussed in this episode.
1. Suck it up, buttercupAs a self-described introvert, Catherine struggles to use social media to promote her business and put herself out there. At one point, she hired a coach to help her work through some personal issues so she could develop the confidence she felt she needed to meet this challenge. As Catherine shared, it's so easy to hide behind seemingly legitimate excuses to not reach our full potential and be everything we can be. I'm inspired by Catherine's determination to suck it up as she says, and overcome every limiting belief, and do the hard work to reach her full potential as the founder and leader of the Wildwood Aromas brand.
2. Newsletters produce salesCatherine transparently shared that publishing newsletters on a consistent basis can be a challenge, but doing so always rewarded with either immediate sales or feedback from subscribers that eventually turns into sales. It is so rewarding to be able to trace your efforts directly to cash in your pocket. Newsletters nurture relationships and create sales opportunities. In nearly a quarter of a century of coaching and mentoring entrepreneurs, I have never come across anyone who can dispute that with any credibility, and Catherine's experience certainly bears this out.
3. Chunk it downCatherine reminds us that any goal is achievable when you break it down into bite-sized pieces and attack it in chunks. Allow yourself to make small goals, she says, and when you hit those goals, allow yourself to feel really good about it. Consistently hitting small goals leads to consistently hitting larger goals. And while your goals may be smaller than other people's goals, stay focused on the fact that you are hitting your own goals and moving yourself forward. What matters is what you are doing and what progress you are making, not what anyone else is doing.
Resources and Links Mentioned in this EpisodeIn this episode, Catherine and I mentioned the following resources.
If you want to binge listen to previous episodes, you can do that here.
Subscribe to Indie Business PodcastIf you enjoy the Indie Business Podcast, please subscribe so you can get each episodes as it is released. You can subscribe on Apple Podcasts, Stitcher, Google Play or your favorite podcast platform.
Rate Indie Business Podcast, Tell Your Friends and CommentIf you enjoy the Indie Business Podcast, please rate the show on Apple Podcasts, and be sure to subscribe there to receive automatic episodes as they are released.
The post The Introvert Entrepreneur with Catherine Robinson of Wildwood Aromas – Indie Business Podcast Episode 97 first appeared on Indie Business Network®.
The post The Introvert Entrepreneur with Catherine Robinson of Wildwood Aromas – Indie Business Podcast Episode 97 appeared first on Indie Business Network®.
Season 4: Episode 3: Martha Stewart American Made with Humdinger Juice [Podcast]
Season 4: Episode 2: Martha Stewart American Made with Gilyn McKelligon [Podcast]
Season 4: Episode 1: Martha Stewart American Made with Riche Holmes Grant [Podcast]
Season 3: Episode 12: Makers on Main Street with Amber Hawthorne [Podcast]
Season 3: Episode 11: Makers on Main Street with Cindy Jones, Ph.D. [Podcast]
Season 3: Episode 10: Makers on Main Street with La Shonda Tyree [Podcast]
Season 3, Episode 9: Makers on Main Street with Deb Jasien [Podcast]
Season 3, Episode 8: Makers on Main Street with Roberta Perry [Podcast]
Season 3, Episode 7: “Makers on Main Street” with Kristin Fraser [Podcast]
Season 3, Episode 6: “Makers on Main Street” with Torrian Howell [Podcast]
Season 3, Episode 5: Makers on Main Street with Kismet Andrews [Podcast]
Season 3, Episode 4: Makers on Main Street with Michelle Rhoades [Podcast]
Season 3, Episode 3: “Makers on Main Street” with Jamyla Bennu [Podcast]
Season 3, Episode 2: Makers on Main Street with Robert Ungemach and Keith Emmons [Podcast]
Season 3, Episode 1: Announcing Makers on Main Street [Podcast]
Season 2, Episode 12: “Women, Wealth and Wow” with Neenz Faleafine [Podcast]
Season 2, Episode 11: “Women, Wealth and Wow” with Lisa Price [Podcast]
Season 2, Episode 10: “Women, Wealth and Wow” with Melinda Emerson [Podcast]
Season 2, Episode 9: “Women, Wealth and Wow” with Donna Maria [Podcast]
Season 2, Episode 8: “Women, Wealth and Wow” with Diane Humke [Podcast]
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show