680: Ready, Set, Grand Opening!

2025-10-02

Y’all, first impressions are everything in the boutique studio business. When you’re finally ready to launch your studio, don’t underestimate the value of making a big grand opening splash. The importance of this event—and the endless details—can feel pretty overwhelming. Heather Garrick and Alina Cooper walk you through it all in Episode 680: Ready, Set, Grand Opening! Dress rehearsal: practice and fine-tune during soft opening 12 weeks out Insiders only: build buzz and community with private events for presale clients

Y’all, first impressions are everything in the boutique studio business. When you’re finally ready to launch your studio, don’t underestimate the value of making a big grand opening splash.

The importance of this event—and the endless details—can feel pretty overwhelming. Heather Garrick and Alina Cooper walk you through it all in Episode 680: Ready, Set, Grand Opening!

Dress rehearsal: practice and fine-tune during soft opening 12 weeks out
Insiders only: build buzz and community with private events for presale clients
FOMO promos: run offers with urgency and scarcity throughout presale and opening
Party time: mingle with partners and micro-influencers; provide demos and giveaways
Forward momentum: maintain interest with targeted outreach and ongoing offers

Your soft opening and grand opening should be strategic, memorable and well-executed to set up your studio for success. Start planning—and stop panicking—with Episode 680.

Catch you there,

Lise

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