In this episode of Advertising Is Dead, Varun is joined by Arjun Vaidya, Founder, Dr. Vaidya's. He talks to us about building Dr. Vaidya's, trial and error with various strategies and approaches and in the process understanding the consumer, taking Ayurveda to urban Indians and beyond, and building for Bharat. Further, he deep dives into experimenting with D2C, how brands can leverage this piece of marketing to their advantage, and his experiences so far.
You can connect with Arjun on LinkedIn | Instagram
Check out Dr Vaidya's at their Website.
Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
Find full videos on the AiD YouTube channel
The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
See omnystudio.com/listener for privacy information.
Nishad Ramachandran : From Creative Director to Consumer Experience
Efe Çakarel on Hand-Curating Cinema
Ranveer Allahbadia: From Creator to Entrepreneur and Beyond
Tesa Joseph on Casting Stories
Sattvik Mishra on New Media & The Publisher Mindset
Rohan Joshi & Rytasha Rathore on Stories, Authenticity & Randomness
Aditya Swamy is The Evolving Marketer
Akshat Harbola Doubling Down on Audio
Angshuman Ghosh: The Unsegmented Director
Sonali Gupta on Mental Health and the Workplace
Ankur Tewari on The Artists POV
Himanshu Vaswani & Nikhil Udupa on Amplifying and Balancing Subcultures
Shamsuddin Jasani on Evolving the Digital First Agency Model
Gaurav Wadhwa on Music Re-Labelled
Khushboo Benani on Brand Hustlers
Anuj Gosalia on Not-so-Micro Storytelling
Saurabh Bhowal on Blending Left and Right Brains
Indira Rangarajan on Radio in the Digital Age
Anant Rangaswami on The Journey Of Ideas And Advertising
Keya Madhvani on Purpose, Communication & Conversation
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money