Charm and charges for India’s youth

India’s ruling party, the BJP, realizes it has a problem reaching young voters. Last month, youth-led protests, sparked by education policy and high unemployment, shook the political establishment. The Gen Z protest leaders started the “cockroach” political movement, so-named after an official disparagingly compared unemployed youth to “cockroaches.” So now the ruling party is revamping it’s communications strategy. But even as they hope to woo young voters, police are arresting protest organizers on public order charges. We go to Mumbai to see the BJP’s charm and punishment campaign with the younger generation.

Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include sponsor-free listening. Learn more at plus.npr.org.

See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.

NPR Privacy Policy