How to positively influence others with skillful use of language: Dave Alred

"Language is the most powerful drug known to man"

Would you like to know how to be able to positively impact people's behaviour? Dave Alred is one of the most in-demand coaches in world sport, mentoring Jonny Wilkinson through his career and working with golf major winners and many others too. He explains how, if you want to change someone's behaviour, it is important to start by catching them doing something right, and choosing your language carefully. This episode is particularly powerful for aspiring coaches, teachers and parents

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