How a tattoo brand turned into a profitable gym

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Zach Peterson (https://www.instagram.com/zachjpete/?hl=en) from Empyre Fitness to talk about how to went from running a tattoo-inspired fashion and apparel brand to building a profitable gym business.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Empyre Fitness - https://www.instagram.com/empyre_fitness/?hl=en

Empyre Fitness (website) - https://www.empyrefitness.com/

Tattooed & Successful - https://tattooedandsuccessful.com/

🔥 Show Notes:

(00:00) Introducing Zach and his entrepreneurial journey

(4:18) Early marketing strategies

(8:26) Transition to the gym, operations, and trainer support

(23:02) Marketing the gym today

(26:01) Managing staff

(27:37) Run a successful gym with Kilo (visit https://usekilo.com/)

(28:09) Future plans and expansion

(29:09) Staff, pay, and revenue breakdown

(30:56) Managing the space

(32:17) Challenges and lessons learned

(35:24) Keeping the gym clean

(38:12) Selling gym merchandise

(41:38) Balancing multiple ventures

(42:59) Where to go to find Zach