260. Charlotte Bailey-Sane, Marketing, Digital & eCommerce Director at ADM: Winning Consumers Across D2C, Marketplaces & Retail

In this episode of The FMCG Guys, Daniel is joined by Charlotte Bailey-Sane, Marketing, Digital & E-commerce Director at Nutrition and Health Leader ADM, to explore how she's driving growth in the fast-evolving health & wellness space. Charlotte shares her journey from agency life into brand leadership, why she's always been drawn to e-commerce and digital transformation, and how she's built an integrated marketing and digital function at ADM. She also discusses making D2C work in niche categories, protecting brand equity across channels, and leading hybrid teams in a rapidly changing environment.

Key takeaways include:

• Building ADM's digital & e-com team from scratch
• Making D2C work in pet and equine supplements
• Balancing data with gut instinct in marketing
• Protecting brand equity across channels
• Leading and building culture in hybrid teams

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Audio Mixing by Rodrigo Chávez
Voice Acting by Jason Martorell Parsekian