I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80%, how do you expect to actually make 6 - 8 figures if you aren’t a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won’t. Your ideal audience shouldn't need a price reduction to jump because price shouldn't be an issue.
The solution is using the right tactics and positioning to get the quality of clients and the number of projects you want.
Make sure your moves match desired outcomes.
Make sure your marketing matches desired outcomes.
Make your positioning and pricing match desired outcomes.
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85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends.
84. The X Factor To Increasing The Longevity Of Your Business Regardless Of Industry Or Market Most Founders Forget.
83. An Audio Open Letter On The Unspoken Truths Marginalized Communities Face In Business & What We Need Leaders To Do About It.
82. Black Is Beautiful. Black Is Powerful. Black Is Profitable! Why More Representation On Stage Is Essential For Success!
81. Brené Brown Says Vulnerability Is A Strength. Why Being Vulnerable Is A Butterfly Effect, Unlocking New Growth & Empowering You To Transform Into The Best Version Of Yourself!
80. Last Year Reflections. New Year Redirections. The Difference Between Resolutions vs Goals And Why There Is Only One Solution To Achieving Your Desired Milestones.
79. How To Conduct Your 2022 Personal Audit & Align With Your 2023 Goal Declarations. Time To Maximize Your Abilities To Win!
77. Stop Using $1 Dollar Tactics Hoping For $1 Million Dollar Gains. Focus On Profitable Gains By Building C.A.S.H. & Applying This Selling Blueprint.
76. The Big Shift In SEO, Social Media, & Data Analytics Post-Pandemic With Semrush Head Of Marketing
75. LinkedIn Growth Secrets: A Masterclass On Accelerating Your Business Using The LinkedIn Authority Writing System™
74. Go Back To The Fundamentals: Create. Distribute. Repeat. Your Content Needs To Either Make The Demand Or Meet The Demand.
73. How Content Creators Can Obtain Success, Set Healthy Boundaries, & Use Their Talents To Become Profitable With JP Hightek
72. How Content Creators Can Increase Their Authority, Influence, & Impact With JP Hightek
71. Too Big, Too Fast, Too Broad. Why You Need To Think Smaller, Move Slower, And Be More Specific With Your Audience To Get A Yes To Your Offer.
70. Warning: This Is Why Your Business Isn't Where You Want It To Be (And How You Can Fix It) Starting With Having Clarity!
69. INBOUND 2022 Recap Part 2: Breaking Down Day 1 Through Day 3 Plus Expounding On Obama Day & Why Being The Host Of Your Own Experience Gets You Customers.
68. INBOUND 2022 Recap Part 1: Meeting Viola Davis. Seeing President Barack Obama. How I Prepared To Be The Host. And More!
67. How To Create A Growth Engine For Startups To Survive, Thrive, & Stay Alive
66. Pay Me What You Owe Me — How To Navigate Seasons Of Famine & Still Obtain Abundance
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