I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80%, how do you expect to actually make 6 - 8 figures if you aren’t a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won’t. Your ideal audience shouldn't need a price reduction to jump because price shouldn't be an issue.
The solution is using the right tactics and positioning to get the quality of clients and the number of projects you want.
Make sure your moves match desired outcomes.
Make sure your marketing matches desired outcomes.
Make your positioning and pricing match desired outcomes.
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65. Set Goals. Achieve Goals. Repeat.
64. Growing Fast & Scaling Faster Starts With Fortifying Your Brand's Growth Engine For Optimal Acceleration
63. The #1 Psychological Approach And Best Practices By Amazon To Becoming A Better Leader & Maximizing The Productivity Of Your Team
62. We Are All In The Farming & Construction Business: Sowing Seeds & Building Bridges To Grow Opportunities & Drive Revenue
61. Guess Who: How To Prospect Opportunities To Attain & Retain Business That Will Make Your Life Happy
60. How To Master Your Craft In Just 10,000 Hours
59. How We Think Determines Our Success: How To Master Being Agile Like Water To Think, Act, & Grow!
58. The Four Currencies You Must Have In Order To Achieve In Business And In Life
57. The Secrets To Growth And The Game Changing Approach To Conquering Your Sales Pipeline
56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth]
55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media?
54. The Blame Game: Marketing vs Sales, Which Is Really Responsible For Growth?
53. You're Tracking The Wrong Data, Your MarTech Stack Is Probably Abysmal, & Your Business Could Use Some S.O.A.P. If You Want To Scale This Year!
52. iDigress Is Nominated For A Webby Award! Going Back To My Roots. 5 Critical Growth Strategies That Will Increase Any Business.
51. Want To Skyrocket Your Business? Ask Yourself: Are You In The Right Space? How To Attract Your Ideal Customer In An Oversaturated Market.
50. The Big 5-0! My Reflection On The iDigress Podcast & How To Create Space In Order To Reach Your Future Success!
49. How To Decode The Right Sales Tactics To Generate Consistent Content, Conversations, & Conversions
48. Four Lessons To Reach A Billion Dollars In ARR And How To Create The Catalyst For Business Sustainability & Growth Scalability!
47. Real Money Moves Requires You To Position Your Business With A Growth Mindset Using The Right Language, Relationship Marketing, & Psychology To Get Those Money Bags!
46. How To Become A Better Ally For Black Businesses, Professionals, Creators, All Black Everything!
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