I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80%, how do you expect to actually make 6 - 8 figures if you aren’t a B2C/D2C focusing on volume, upsells, and subscriptions? You most likely won’t. Your ideal audience shouldn't need a price reduction to jump because price shouldn't be an issue.
The solution is using the right tactics and positioning to get the quality of clients and the number of projects you want.
Make sure your moves match desired outcomes.
Make sure your marketing matches desired outcomes.
Make your positioning and pricing match desired outcomes.
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45. Business Is A Mind Game Pt 2. How To Apply Behavioral Science To Eliminate Friction Costs & Optimize Mode Of Payment To Persuade The Customer To Say Yes And Trust You.
44. Business Is A Mind Game Pt 1. How To Apply Behavioral Science To Head E.A.S.T. In The Minds Of Your Customers To Increase Your Profit Margins.
43. Do You Know Your Number? Hold Yourself Accountable To Achieve Your Business Goals In 2022!
42. Hourly Rates vs Project Pricing: Charge For Value For Results Instead For Time. How To Position Your Price For Exponential Growth Next Year.
41. Create A R.O.W.E. To Victory! How To Approach Your Sales Journey Like Olympians To Win Gold In Business.
40. The 7 Stages To Unlimited Growth By Applying The C.L.O.V.E.R. Business Framework™ To Unlock Your Growth Mindset To The Next Level
39. Quality vs Quantity. Content Creation vs Content Distribution. Value vs Volume. Which Combination Will Get You The Best Results For Your Business?
38. Jack Of All Trades vs Master Of One: What Really Drives Business Performance Forward?
37. How To Build Trust Currency: A Masterclass On Increasing Brand Equity To Maximize Your Business Growth Potential
36. Learn From A Door To Door Salesman. Successful Sales, Marketing, & Growth Is A Methodology You Can Only Develop By Knocking.
35. Do You Have Swagger? Why Your Presentation & Positioning Will Determine Your Level Of Success.
34. Optimize Your Customer Journey! Rebuild Your Marketing & Sales Infrastructure For Sustainable Business Growth.
33. Are You A Pain Reliever Or Pleasure Provider? How You Position Your Brand Messaging Matters!
32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It.
31. Aladdin Gave Us The Formula To Sell Better. Give Your Customer "A Whole New World" Experience!
30. Creating Content Consistently Is The Bare Minimum. Creating Content That Converts Consistently Is The Goal.
29. Master These 3 Modalities To Grow Your Business: Mindset, Marketing, & Money.
28. Nurturing 101: Effective Tips & Tactics To Nurture From Awareness To Acquisition & Beyond.
27. You're Selling Water To People In The Desert. With The Right Positioning & Message, Selling Is A No-Brainer!
26. Disqualify To Sell. Learn How To Save Time & Improve Your Sales Process Using This Simple Sales Manifesto.
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