HALO Talks: Elevating Wellness
Business
Will Coker emerged as an innovative thinker in the realm of club operations, a field where he's spent 24 years honing his expertise. His journey into entrepreneurship began when the seeds of an idea took root along with his Co-Founders, who held influential positions on advisory councils and boards across various other HALO-sector companies.
Coker's role as an operations savant and an informal staffing consultant made him the go-to person for his business-savvy cofounders. These discussions, covering a wide range of issues, hinted at a market need that Coker realized needed to be addressed.
Leveraging his extensive experience and the strategic acumen of his Co-Founders, Coker helped start Fibr, a venture that would capitalize on the gap in club operations staffing and advisory services, setting the stage for what would likely become a dynamic and responsive business solution. Will and his team remain at the forefront of the issues surrounding recruiting in the HALO space, and is ready to steer Fibr to meet the demands of an ever-evolving market.
Private Equity Impact on Fitness Industry: "What we found is as we started partnering with some operators on their staffing challenges, and one of the things that's really cool about our industry in 2023--and you know this better than anyone, Pete--is we've had all this private equity money come into our industry. 20 years ago, it was the same 4 or 5 companies. Now we've got all of this investment and their studios popping up everywhere, which is awesome."
Key themes discussed
A few key takeaways:
1. Direct Connection and Career Placement: Will underscores the critical need for creating direct connections between fitness professionals and operators to ease the staffing challenges. His emphasis on career placement services for fit pros highlights a proactive approach to nurturing a robust workforce within the industry.
2. Innovative App Development: Fibr is developing an app designed to streamline the recruitment process. This digital solution aims to facilitate easier access for operators to find qualified staff and provide seamless consulting services, which exemplifies the fitness industry's shift toward technological integration to solve traditional problems.
3. Changes Post-COVID: The episode delves into the evolution of the fitness industry post-COVID, spotlighting the need for operators to adapt to the distinct preferences of Gen Z. This demographic looks for flexibility and opportunities to build their personal brand, thereby challenging the industry to innovate and cater to these new demands.
4. Industry Adaptation and Independent Operators: Will highlights the importance of the fitness industry's adaptation in meeting changing employee preferences, such as the desire for better benefits and flexibility. Independent operators, in particular, are encouraged to offer unique experiences and work venues that resonate with the modern workforce's needs.
5. Focus on People: Coker drives home the point that the success of brick-and-mortar fitness facilities heavily relies on the strength of their people. The discussion with Pete emphasizes the significance of considering labor as an investment and the impact of knowledgeable and passionate staff on customer satisfaction and retention.
Resources:
Connect With Us:
Instagram: https://www.instagram.com/thehaloadvisors/?hl=en
Facebook: https://www.facebook.com/Integritysquare
YouTube: https://www.youtube.com/@halotalks
LinkedIn: https://www.linkedin.com/company/integrity-square/
Website: https://www.halotalks.com
Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Episode #474: Exercise as Medicine-Dr. Kenneth Cooper's Trailblazing Insights on Preventive Health
Episode #473: An Inside Look at Underwater Torpedo League and Deep End Fitness with Prime Hall
Episode #472: Folk Revival-David Cantor Discusses Heirloom Ingredients, Sustainability, and the Acorn Revolution.
Episode #471: Lee Braun of Perspire Sauna Studios Talks All Things Franchising
Episode #470: Uniting Fitness Businesses-Dom D'Alexander's Somble Vision for Coaches and Studios
Episode #469: From the Court to the Boardroom-Josh Bonhotal's Impact in Sports and Venture Investing
Episode #468: Fitness Club Marketing with VR-Valuable Insights from Zvi Goffer of CampusVR
Episode #467: From Engineer to Entrepreneur: Dixie Grace's Boiled Peanut Odyssey
Episode #466: The Science of Reaxing-Jeremy Strom's Take on Unpredictable Stimuli Training
Episode #465: Unlocking CBD Success-A Conversation with Josh Forkner from Flex CBD
Episode #464: ICON Meals-Todd Abrams Reveals the Passion, Perseverance, and Strategy Behind the Brand's Success
Episode #463: Navigating Early Stage Investments-Kiva Dickinson Discusses Signals for VC Backing
Episode #462: Elevating Fitness Experiences with Jack Thomas-Fit Guide's Innovations and Expansion Strategies
Episode #461: Creating Community Through Fitness-Dane McCarthy Discusses Squad-Based Training
Episode #460: Saving and Growing Tangerine Yoga - Laura Adelson's Entrepreneurial Journey
Episode #459: Tackling the Energy Drink Market-Gary Kleinman of Electrolyte Boost
Episode #458: The Science of Training Young Athletes-Expert Perspectives with Bill Parisi
Episode #457: Centered Ai-The Future of Productivity with Steven Puri
Episode #456: Maximizing Studio Success-Strategic Tips for Boutique Owners with Maura Vella
Episode #455: Creating Personalized Social Media for Franchisees-Chuck Goetschel from Rallio
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money