HALO Talks: Elevating Wellness
Business
Will Coker emerged as an innovative thinker in the realm of club operations, a field where he's spent 24 years honing his expertise. His journey into entrepreneurship began when the seeds of an idea took root along with his Co-Founders, who held influential positions on advisory councils and boards across various other HALO-sector companies.
Coker's role as an operations savant and an informal staffing consultant made him the go-to person for his business-savvy cofounders. These discussions, covering a wide range of issues, hinted at a market need that Coker realized needed to be addressed.
Leveraging his extensive experience and the strategic acumen of his Co-Founders, Coker helped start Fibr, a venture that would capitalize on the gap in club operations staffing and advisory services, setting the stage for what would likely become a dynamic and responsive business solution. Will and his team remain at the forefront of the issues surrounding recruiting in the HALO space, and is ready to steer Fibr to meet the demands of an ever-evolving market.
Private Equity Impact on Fitness Industry: "What we found is as we started partnering with some operators on their staffing challenges, and one of the things that's really cool about our industry in 2023--and you know this better than anyone, Pete--is we've had all this private equity money come into our industry. 20 years ago, it was the same 4 or 5 companies. Now we've got all of this investment and their studios popping up everywhere, which is awesome."
Key themes discussed
A few key takeaways:
1. Direct Connection and Career Placement: Will underscores the critical need for creating direct connections between fitness professionals and operators to ease the staffing challenges. His emphasis on career placement services for fit pros highlights a proactive approach to nurturing a robust workforce within the industry.
2. Innovative App Development: Fibr is developing an app designed to streamline the recruitment process. This digital solution aims to facilitate easier access for operators to find qualified staff and provide seamless consulting services, which exemplifies the fitness industry's shift toward technological integration to solve traditional problems.
3. Changes Post-COVID: The episode delves into the evolution of the fitness industry post-COVID, spotlighting the need for operators to adapt to the distinct preferences of Gen Z. This demographic looks for flexibility and opportunities to build their personal brand, thereby challenging the industry to innovate and cater to these new demands.
4. Industry Adaptation and Independent Operators: Will highlights the importance of the fitness industry's adaptation in meeting changing employee preferences, such as the desire for better benefits and flexibility. Independent operators, in particular, are encouraged to offer unique experiences and work venues that resonate with the modern workforce's needs.
5. Focus on People: Coker drives home the point that the success of brick-and-mortar fitness facilities heavily relies on the strength of their people. The discussion with Pete emphasizes the significance of considering labor as an investment and the impact of knowledgeable and passionate staff on customer satisfaction and retention.
Resources:
Connect With Us:
Instagram: https://www.instagram.com/thehaloadvisors/?hl=en
Facebook: https://www.facebook.com/Integritysquare
YouTube: https://www.youtube.com/@halotalks
LinkedIn: https://www.linkedin.com/company/integrity-square/
Website: https://www.halotalks.com
Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
Episode #414: Revolutionizing Fitness Culture with CLMBR | Kenny Rosenzweig's Vision
Episode #413: Borislava Baeva on Transforming Fitness Studio Memberships With MyStrongCircle
Episode #412: Transforming HALO Sector Retail Landscapes with Francine Miley: Opportunities & Challenges
Episode #411: Revolutionizing Mental Wellness in the Fitness Industry: The ZAMA Health Approach
Episode #410: Disrupting Healthcare with Theodore Daiell: Navigating Policy Barriers
Episode #409: Huddle Up for Business Wins with Christian Ponder's New Venture-The Post
Episode #408: The Little Gym: Nancy Bigley on Empowering Kids through Movement
Episode #407: Unlock Your Highest Potential with Breathwork: Francesca Sipma's Journey
Episode #406: Unlocking the Power of Becoming Vulnerable with Rachel Begun
Episode #405: Unlocking Gut Health Secrets with Celina Semente: Winning Her Battle With Crohn's
Episode #404: Transforming Lives with Functional Nutrition | Michelle Zipper's Journey
Episode #403: Unlocking Athletes Potential in the Business World with Mark Moyer
Episode #403: Navigating Private Equity in Sports: Insights from Legal Expert Brian Socolow
Episode #402: Unlocking Value & Growth Opportunities with Mike Geenen: REIT's, Experiential, and Leisure Assets
Episode #401: Fit Nation: Natalia Petrzela and the Evolution of an Industry
Episode #400: Redefining Boutique Fitness with Matan Gavish: Confronting the Silent Pandemic of Self-Defense for Women
Episode #399: From Martial Arts to Entrepreneurship: Jarlo Ilano's Journey to Autonomy and Freedom
Episode #398: Band of Hand's Disruptive Business Model | Eve Nasby Discusses Breaking the HR Mold to Help Businesses Thrive
Episode #397: George Jackson of The Gym: Unlocking the Benefits of Gym Rebranding and Licensing
Episode #396: Unlocking Healthcare with Dr. Sal Arria: The Critical Role of Highly Educated Personal Trainers
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money