[3WR Book Club] Why You Should Build a Movement Around Your Expertise

Do you ever say to yourself, “I wish I didn’t have to market my business. I just want to work with clients. Why can’t I just do that?”

It would be great, right? If the results you get for your clients could just speak for themselves. If people would land on your website and think, wow, she’s a badass expert, I’m going to book a call.

But it doesn’t work that way.

People need to know your business exists. They need to know that your expertise can solve their problem.

That’s why in today’s Three Word Rebellion Book Club, we’re diving into chapters two and three of the book to talk about why experts need to lead, and lead with their expertise. We’re also going to talk about finding the motivation to build a movement–no matter how large or small–around your work.

In this episode:

• An equation for a building a thriving business and a movement around your work
• Why you need to be clear on what change you’re trying to create
• How to build devotion from your audience by being devoted to them
• Two questions that will help you clarify who your people are

Learn more about Michelle Mazur:

• Communication Rebel
• Three Word Rebellion Book Club
• Three Word Rebellion
• Three Word Rebellion Book
• Request a free 1:1 Chat 
• Finally Nail Your Message

Resources:

• Against the Rules: Six Levels Down
• Rebel Uprising Ep 279: Are You The Overlooked Expert?