Jerry Jao is the Founder & CEO @ Retention Science, the startup that brings intelligence to your marketing automation through artificial intelligence that delivers a personalized customer experience, at scale. To date, Jerry has raised over $10m in VC funding with Retention Science from great friends of the show in Forerunner Ventures, Upfront Ventures, Clark Landry, Andy Rankin and more fantastic names. Prior to founding Retention Science, Jerry founded two other e-Commerce marketing technologies and served as Strategic Innovation Officer to Clear Channel Radio. Jerry is also a Guest Lecturer at The Kellogg School of Management and sits on the board of Penango.
In Today’s Episode You Will Learn:
How did Jerry make his way into the world of SaaS with the founding of his first company? What have been the top 3 mistakes that Jerry has made since founding Retention Science? With P&G, Unilever and Olay all as enterprise clients, how did Jerry first sell into them as a small startup? What is required to give these large enterprises confidence in buying from startups? What does the perfect case study look like to convert these mega accounts? In the early days is it a quality or quantity of logos game? How important is it for the founder to be really actively involved in the sales process to these mega corporations? How does Jerry divide his time now between new and existing customers, as well as team and investor management How does Jerry approach multi-year and prepaid deals with these incumbents? What is the line of reasoning for suggesting prepaid is fair? Retention Science have been profitable since 2018, how does Jerry look to balance the mindset of fast growth and profitability? How does Jerry think about payback period for enterprise sales reps with this profitability mindset? How does this affect his thoughts and views on internal asset allocation?Jerry’s 60 Second SaaStr
A moment in Jerry’s life that has changed the way he thinks? When I say success in SaaS who embodies this to Jerry? What does Jerry know now that he wishes he had known at the beginning?If you would like to find out more about the show and the guests presented, you can follow us on Twitter here:
Jason Lemkin
Harry Stebbings
SaaStr
Jerry Jao
SaaStr 577: Scaling Faster, An AMA with SaaStr Founder & CEO Jason Lemkin
SaaStr 576: 7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri
SaaStr 575: The State of SaaS Marketing in 2022: Mutiny & SaaStr CMO Panel
SaaStr 574: 5 Scale-Up Mistakes for Startups with Dave Kellogg
SaaStr 573: Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin
SaaStr 572: 10 Mistakes in Building Out Your Revenue Organization: A CEO's Perspective with Insider CEO Hande Çilingir
SaaStr 571: 5 More Mistakes the CEO/Founder of ZoomInfo Made on His Journey to IPO (and Beyond) Part 2
SaaStr 570: 5 Mistakes the CEO/Founder of ZoomInfo Made on His Journey to IPO (and Beyond) Part 1
SaaStr 569: Classic Episode: Succeeding As a Young Enterprise Founder with Front Co-Founder and CEO Mathilde Collin
SaaStr 568: Mind the Gap: Balancing Growth and Efficiency in Tougher Times with Point Nine Managing Partner Christoph Janz
SaaStr 567: Classic Episode: eCommerce API Startup to Unicorn With Shippo Co-Founder and CEO Laura Behrens Wu
SaaStr 566: 16 Ways to Level Up in 2022 with SaaStr Founder and CEO Jason Lemkin
SaaStr 565: Classic Episode: The Importance of Company Values, a Great Hiring Process, and Ownership Culture with Gusto Co-Founder & CEO Josh Reeves
SaaStr 564: Top 10 Learnings Architecting a High Throughput Critical API with RevenueCat CTO Miguel Carranza
SaaStr 563: Classic Episode: Why NPS From Your Whole Ecosystem Is Critical with Flexport Founder & CEO Ryan Petersen
SaaStr 562: How Marketing Can Be Your Secret Sauce to Fundraising and Growth with Bandwidth CMO Noreen Allen
SaaStr 561: Classic Episode: The Plaid Journey with Co-Founder and CEO Zach Perret
SaaStr 560: Enterprise Communities: The What, Who, Why, When & How with Venafi Head of Community, Holly Firestone
SaaStr 559: Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal
SaaStr 558: Building a Values Playbook that Led to a $1.3B Exit with Emery Wells, Co-Founder & CEO @ Frame.io & VP, Digital Products, Adobe
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
Black Wolf Feed (Chapo Premium Feed Bootleg)
Bannon`s War Room