If you’ve dipped your toe into the world of functional, non-psychedelic mushrooms, you’ve likely seen Alice’s chic adaptogenic chocolates grace your social media feed or the shelves of your local boutique grocer—you have Charlotte Cruze to thank for that. In 2022, Cruze and her co-founder Lindsay Goodstein launched Alice with two products: Nightcap, a sleep aid, and Brainstorm, an energy booster. Today, the line has expanded to include an aphrodisiac chocolate called Happy Ending and a limited-edition lingerie collab with Fleur du Mal. But before she was creating mushroom chocolates, Cruze spent most of her career in media at companies such as Refinery29, InsideHook, and NBC. During that time, Cruze realized she loved the food industry, and in the early days of the pandemic, she enrolled in a food studies master’s program at NYU with the intention of pivoting her career. From there, she took on a role as the head of operations at meal-kit company Quinn and later led growth at Nutella-alternative brand TBH. While Cruze was still working at TBH, Goodstein, a former pharmaceutical salesperson, tapped her to help build Alice, and the rest is delicious, benefit-packed history.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Who What Wear with Hillary Kerr: The Jonas Brothers on Teen Stardom, New Music, and Fatherhood
Zarna Garg: Stand-Up Comedian and Screenwriter
Who What Wear with Hillary Kerr: Summer Wedding Dressing Decoded—What to Wear Where
Jessamyn Stanley: Yoga Instructor, Author, and Co-Founder of The Underbelly
Who What Wear with Hillary Kerr: The State of Style With Fashion Editor Anna LaPlaca
Melissa Ben-Ishay: Baked by Melissa CEO and Founder
Who What Wear with Hillary Kerr: Aurora James on Her Brilliant (and Heartbreaking) New Memoir, Wildflower
Madison Utendahl: Founder and CCO of Utendahl Creative
Second Life LIVE! Beating Burnout with Dr. Deepika Chopra
Who What Wear with Hillary Kerr: With Jéan: Creating a Cult-Followed Fashion Label By Sami Lorking-Tanner and Evangeline Titilas
Alexandra Gater: Home Décor Expert, Stylist, and Author
Who What Wear with Hillary Kerr: How to Optimize Your Closet and Define Your Style With Wardrobe Specialist Allison Bornstein
Bobbi Brown: Jones Road Founder, Makeup Artist, and Serial Entrepreneur
Who What Wear with Hillary Kerr: WWW 100: Your Definitive (and Exhaustive) Guide to Spring Shopping
Lindsey Carter: Set Active CEO and Founder
Who What Wear with Hillary Kerr: Mara Founder Allison McNamara on Skincare Formulations, Actives, and Product Cycling
Becca Millstein: Fishwife Tinned Seafood Co’s CEO and Co-Founder
Who What Wear with Hillary Kerr: Janessa Leoné on Signature Hats and Regenerative Agriculture
Maggie Holladay: Founder of Claude Home
Who What Wear with Hillary Kerr: Daisy Jones & the Six Costume Designer Denise Wingate on Creating '70s-Era Magic
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Reaching your Goals
Insights@work
Drive With NAR
The Ken Coleman Show
Business Dad