Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz
ABOUT THE BOOK:
Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today's state-of-the-art strategies, tactics, and channels.
Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships.
Marketing isn't everything, according to Brian Kurtz.
It's the only thing.
If you have a vision or a mission in life, why not share it with millions instead of dozens?
And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable?
That's what this book is all about.
In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it."
Here's a small sample of what you'll learn:
Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it.
Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing, and more–so you can succeed wildly, exceed all your expectations, and overdeliver every time.
ABOUT THE AUTHOR:
Brian Kurtz has been a direct marketer for over 40 years and never met a medium he didn't like...and while he's had much success, he admits that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only "a good idea at the time..."
For over 34 years at Boardroom Inc., he was responsible for mailing nearly 2 billion pieces of direct mail (and he did NOT lick every stamp!). He was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, using the latest direct marketing techniques while working with many legendary copywriters and consultants.
Under Brian's marketing leadership during his tenure at Boardroom, revenues went from approximately $5 million to over $150 million.
Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups.
Brian is also the co-author with Craig Simpson of The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand.
And, interesting fact – he is a Little League baseball umpire!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/overdeliver-brian-kurtz
430 Marketing Metrics by Christina Inge
429 Primal Storytelling by Anthony Butler
428 Assemblage by Emmanuel Probst
427 Myths of Branding by Andy Millgan
426 Magic Words by Jonah Berger
425 Social Selling by Tim Hughes
424 Trust Signals by Scott Baradell
423 Creating Superfans by Brittany Hodak
422 The Martech Handbook by Darrell Alfonso
421 The Power of Scarcity by Mindy Weinstein
420 Selling in a Crisis by Jeb Blount
419 Belonging to the Brand by Mark Schaefer
418 Myths of Social Media by Ian MacRae
417 Happy Work by Nicholas Webb
416 From Backroom to Boardroom by Debbie Qaqish
415 Amplify Your Influence by René Rodriguez
414 Content Chemistry by Andy Crestodina
413 Marketing The Moon by David Meerman Scott
412 Decoded by Phil Barden
411 Everybody Writes by Ann Handley
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast