Out-of-home advertising: How Target Media is reaching the heartlands in meaningful ways

Out-of-Home platform owner Target Media has made remarkable growth to the Digital Out-of-Home (DOOH) space in Singapore's advertising scene. Daniel Ng, Chief Revenue Officer of Target Media, a joint venture between Focus Media Group and SPH Media joins The Afternoon Update's Lynlee Foo to explore how DOOH is reshaping brand strategies with hyper-local targeting and other unique features. Daniel also discusses the role of DOOH in complementing digital and social ads, and shares his vision for the future of the industry in a data-driven era.

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