This week I got to sit down again for an update with Rochelle Porter, founder of Rochelle Porter Design, a lifestyle brand and design house specializing in sustainably-made home and fashion textiles. When I first sat down with Rochelle in 2019, we learned she launched her business as just a side hustle. Today her products are being sold in major retailers and being featured on outlets like The Today Show and Oprah Daily while consistently maintaining profitability.
In this episode she shares:
How she pivoted from full-time corporate employee with a side hustle to full-time entrepreneur since she was last on the podcast in 2019
How she was able to launch home decor collections in major retailers like Nordstrom, Macy's, and Wayfair
Her advice to fellow retail entrepreneurs on everything from print on demand to funding your business
Check out this episode and others on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.
Links mentioned in this episode
Original SHP episode w/ Rochelle: https://www.youtube.com/watch?v=YO4tOxJoIjY
Rochelle’s Website: https://rochelleporter.com/
Rochelle’s Instagram: https://www.instagram.com/roporterdesign/
Macy’s Workshop: https://www.theworkshopatmacys.com/
Minority-Owned Business Certification: https://www.sba.gov/business-guide/grow-your-business/minority-owned-businesses
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoRochelle’s Facebook: https://www.facebook.com/roporterdesign/
Rochelle’s Instagram: https://www.instagram.com/roporterdesign/
383: How to Build a Sticky Brand: Insights from Sassy Jones CEO Charis Jones
382: How Dawn Kelly Went From PR Mogul To The Nourish Spot CEO
381: How To Make Your Next Move Your Best Move w/ Kimberly Brown
380: Mastering Financial Freedom W/ Author & Podcast Host Jamila Souffrant
379: From Wall Street Analyst to the Founder of HBCU Prep School REWIND
378: How Domonique Brown Grew Her Art Into An Everyday Lifestyle Brand REWIND
377: How CultureCon CEO Imani Ellis Went From Side Hustling VP to Full-Time Entrepreneur REWIND
376: Student Spotlight: She Quit Her Job To Move To Spain And Launch A Ghost Writing Business And Podcast REWIND
375: How Brown Toy Box Founder Went From Side Hustle To Every Target Store REWIND
Special Bonus Episode: How Comcast RISE Grant Winner Cassandra Williams Is Building Her Business, Love by the Slice
374: How This Attorney Created Two Thriving Online Businesses As Side Hustles (w/ Kunbi Odubogun)
373: How To Achieve The Career of Your Dreams And The Salary You Deserve w/ Mandi Woodruff-Santos
372: Afro Unicorn Creator April Showers’ Journey To Becoming The First Black Woman-Owned Fully Licensed Brand
371: How Clever Girl Finance Went From Side Hustle To Worldwide Platform
370: How Denise Woodard Got Jay-Z, Rihanna, and HER To Partake In Her Packaged Foods Company
369: Hoop Mobb Is Becoming A Household Name By Making Jewelry For The Culture
368: How Khadijah Polly Perfected Popcorn And Philanthropy With Her Side Hustles
367: How Keewa Nurullah Cornered The Kid’s Market In Southside Chicago REWIND
366: How Cat Peoples Became A Voiceover Actor For Major Brands Like McDonald’s REWIND
365: How Jacquelyn Rodgers Got Black Santa Onto Target Shelves REWIND
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money