In a world where sales strategies are swiftly evolving, CEOs can no longer afford to overlook the critical role of exceptional sales leadership. Alice Heiman’s latest guest, Gretchen Gordon, author of "Happy Sales Manager" and President of Braveheart Sales Performance, shares her profound insights on empowering sales teams to excel in any economic climate.
Episode’s Key Takeaways:
Adaptability: With predictions of a fluctuating 2024 economy, CEOs must ensure their sales leaders have robust plans to adapt and thrive regardless of market conditions.
Strategic Sales Planning: It's not just about the numbers; it's about understanding the market, retaining customers, and fostering growth through value-driven relationships.
Mindset and Skills: A winning sales team is built on a foundation of confidence, business acumen, and the ability to act as trusted advisors to their customers.
Curious about transforming your sales team and leading them to new heights Watch the full episode below for a deep dive into Gretchen's strategies for stellar sales leadership.
Chapters02:17 - Anticipating 2024's Economy: Evaluating economic predictions for 2024's potential challenges and opportunities.
08:35 - Gaining More Market Share: Tactics for sales leaders to expand market share in fluctuating economic conditions.
14:29 - Effective Market Positioning: Discussing strategies to stand out in the market for enhanced sales results.
18:29 - Customer Retention Strategies: Techniques for retaining customers by showcasing value and differentiation.
25:35 - Elevating Sales Roles: Transforming sales teams into trusted advisors and industry peers.
28:20 - Boosting Sales Confidence: Overcoming confidence barriers in sales through practice and support.
32:13 - Sales Attitude and Impact: The influence of mindset on sales effectiveness and client interactions.
38:05 - Leveraging Referrals: Using existing networks for referrals to new customer segments.
40:56 - Responsive Sales Planning: Adapting sales goals and methods to align with economic shifts.
42:47 - Leadership in Sales: Balancing tactical skills and mindset for optimal sales leadership.
When it comes to leading sales teams, it's about balancing the trio of acquiring new customers, ensuring customer retention, and driving growth. As Gretchen eloquently puts it, being a sales leader is about "driving sales and leading teams with ease and fun."
For more insights on sales leadership and how to empower your team for success, subscribe to The Sales Talk with CEO’s podcast.
About GuestGretchen Gordon is the author of "Happy Sales Manager" and the President of Braveheart Sales Performance. With over 14 years of experience, she helps salespeople and leaders excel in any economy.
I am an author, keynote speaker and I lead a team of experts who cultivate sales teams so sellers can sell and leaders can lead.
We focus on People, Processes, and Pipeline to accelerate sales and profits and transform organizations permanently.
You can learn more about and connect with Gretchen Gordon in the links below.
Connect with Gretchen on LinkedIn:
(99+) Gretchen Gordon | LinkedIn
Check out Braveheart's website:
Braveheart Sales
You can learn more about and connect with Alice Heiman in the links below.
Connect with Alice on LinkedIn:
(99+) Alice Heiman | LinkedIn
Check out Alice’s website:
Alice Heiman | Sales Consultant and Strategist for CEOs
CEO's Roadmap to Data-Driven Success: Lessons from Jonathan Silver
Is Your Product Obviously Awesome? with Expert April Dunford
Gabriella DeFlorio on Being First to Market: How She Started Prelay
Successful Growth through Acquisition with Jessica Fialkovich
Customer Success and Culture: 2 Keys to Success with Tom Lavery
The Power of Employee Experience: Insights from Tiffani Bova
CEO Jarrod Lopiccolo on Sales Success and Giving Back
Doing What You Love with Melissa Kwan
CEOs Can Craft & Deliver Compelling Messages that will be Remembered with Nancy Duarte
The Easiest Way to Get More Business with Barry Trailer
From Grassroots to Greatness with Lloyed Lobo
Reimagining Sales for the New Era with Spencer Wixom
Encore: Aligning Your Go-to-Market Team with Pouyan Salehi
From FBI to Entrepreneur with Joanna Riley
Revolutionizing Sales Hiring with Lori Richardson
Encore: Marketing That Is Music to Your Buyer’s Ears with Kate Bradley Chernis
Going from the Wild Wild West to Sales Structure with Michael Katz
The CEO's Role in Sales: 2nd Anniversary Edition with Alice Heiman
The Danger of CEOs Undermining Sales with Larry Mandelberg
Companies are bought, they are not sold with Tracy Young
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show