’Influencers’ have arrived at the workplace – how to spot them?

Company culture (as we know it) is broken. Seventy-seven percent of the global workforce is disengaged and burnt out, says the latest Gallup report. In fact, there's a new term floating around – loud quitting. These are employees who stay in their jobs and take actions that directly harm the organisation and sabotage its goals. This is a new low, and a huge signal that there is a dire need to change. Companies are looking for innovative ways to boost the morale of the workplace and weld teams together. One of the most unique ways that they are doing that is by identifying 'influencer' networks and tapping into them. Many marquee companies are adopting this process to better understand their employees and serve their needs. On today's episode, we will talk about what happens when an employee becomes an 'influencer' and what that does to an organisation.

Further reading: Gallup's State of the Global Workplace (2023 Report)

This episode was written and hosted by Akshaya Chandrasekaran. It was produced by Anushka Mukherjee and engineered by Rajiv CN.

Cost to Company is produced from the newsroom of The Ken, India’s first subscribers-only business news platform.

Subscribe for more exclusive, deeply-reported, analytical business stories.