On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Brandon Snow, senior VP, chief revenue officer, esports, Activision Blizzard. Pandemic lockdowns were a boon for esports, with viewers flocking to gaming as other live sports and entertainment were shut down. Activision Blizzard was one of the benefactors of the pandemic, garnering impressive momentum around its leagues, including the inaugural season of the Call of Duty league.
Behind the AP’s new marketing push
There’s no mistaking Leeann Leahy
Auto marketing during the pandemic
The pandemic paradox
Marketing cannabis during the pandemic
Finding creative inspiration in a pandemic
Behind the e-commerce surge
Brian Braiker, former editor, Ad Age
Jason DeLand, founding partner, Anomaly
Nick Kokonas, author and restaurateur
Mira Kaddoura, founder and ECD, Red &. Co.
Debra Lee, former Chairman and CEO, BET
Taylor Lorenz, New York Times reporter
Bill Koenigsberg, founder and CEO, Horizon Media
Louisa Wong, COO, Carat
Martin Sorrell, S4 Capital
Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners
Amy Astley, editor-in-chief, Architectural Digest
Mark Read, CEO/executive director, WPP
Wyclef Jean
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