Send us a Text Message.Welcome Arielle NissenblattFollow upLast week we talked about Spotify's new TikTok style podcast discovery. If you'd like to check it out on iOS open Safari and go to...
Send us a Text Message.
Welcome Arielle Nissenblatt
Follow up
Last week we talked about Spotify's new TikTok style podcast discovery. If you'd like to check it out on iOS open Safari and go to spotify:internal:podcastclips
Explainer on TikTok
spotify:internal:podcastclips
Apple Podcasts Releases Follower Numbers
Followers = clicked the ⊕ follow button (similar to download numbers)
Listeners = listened to 1 second (22%, 18%, 22%)
Engaged listener = 20min or 40% of episode (14%, 14%, 20%)
ACast Spam turned up to 11
One podcast consultant reporting that Acast had spammed his client within seconds of signing with a competitor.
A majority of Acast’s mailings seen by Podnews omit a physical postal address, which is required by US law.
One unsolicited Acast email claims that “you subscribed to our newsletter via the beefree·io website”, but BeeFree has denied any affiliation with Acast.
Acast’s emails also reference Mailup Inc; but mail headers reveal that Acast’s emails are sent using a competitor, Mailgun (via customer·io).
Hit Spam early and often
Topics
Spotify is promoting fake music artists
Spotify builds platform on the back of top music artists
Spotify convinces users to use their playlists
Spotify creates their own content and promotes it in their playlists
Artists are left with no distribution and no money
Buzzsprout Platform Stats
+5.8% listens across the platform
Apple is up to 37.4%, Spotify to 27.9%
Spotify users listening to less podcasts (Edison Research)
Or Spotify favoring owned content?
Podcast download charts
Top 1% - 3,994 Top 5% - 795 Top 10% - 335 Top 25% - 93 Top 50% - 30
How do Apple Podcasts charts work?
listening
follows
completion rate
Ratings, reviews, and shares
WNYC built a bot to get their shows into Apple Pod
PodMatch PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews
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