Gusty: Building Trust One Kid at a Time

Back in the day, local TV news was important, especially the weather forecast, here in Tornado Alley. One Weatherman here in the place where the Great Plains, the Ozark Mountains and the Indian Territory collide developed a great gimmick to get kids to watch the forecast. The gimmick? The chance to hear your name on TV and get a drawing from the weatherman himself! The weatherman was the legendary Don Woods and the gimmick was the equally legendary Gusty, the little drawing he did twice daily for 35 years.

He drew in kids to watch for their chance to win a Gusty drawing, but they also learned a little about the weather. This was Don Woods goal. He also created a bond of trust between his viewer and himself that was only part of his legacy.

See a little more about the station Don Woods worked for in this previous episode.

Eight's the Place

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