How many marketing courses have you purchased? How many of those courses did you implement and finish?
If I were a betting person, I'd guess you'd need both hands to count the number of courses you bought, and yet the ones you've completed is probably close to zero.
There is a reason for that. These marketing courses always seem like they are the thing, the solution to grow your audience, fill your client pipeline, and make marketing easier.
Not just make it easier, make it completely automated. Hands off so you can get clients in your sleep.
However, the reality is different because once you log in, there is a talking head on a screen that’s info dumping on you.
It’s too easy to get stuck and feel overwhelmed.
Plus, there’s one missing piece of your business foundation that makes it near impossible to implement the course.
So how about we change that? How about we talk about what you need to actually get something out of those marketing courses? So let's do that. On today's Pod.
In this episode you will hear:
The #1 challenge that many entrepreneurs face when purchasing marketing courses online
Why your marketing won’t work if you don’t nail your message
How to create your minimum viable meaningful marketing message (MVMMM)
Why you shouldn’t wait to create your MVMMM
The Unspoken Problem in Online Business
Case Study: Why You Should Stop Over Nurturing Your Audience
Duped: Courses - Money Making Dream or Business Nightmare
Is the 3 Word Rebellion Messaging Intensive Right for You?
The Best Way to Create Content that Engages Your Right Fit Client
Why You Should Ditch Ideal Client Avatars & Do This Instead
The Missing Ingredient for Wildly Effective Word of Mouth Marketing
3 Ways to Repel Clients Who Aren't the Right Fit for Your Business
The Only Remaining Way to Stand Out in Business
A Programming Note
[Summer Fun] How to Root Out Bro Marketing that's Lurking in Your Business
[Summer Fun] Duped: The Bro Marketing Binary
4 Reasons the StoryBrand Framework Didn't Work for Your Business
8 Jobs Your Message Does for Your Business
[Summer Fun] Creating the Audience Journey to Yes
[Summer Fun] Why You Are Not Your Message
[Summer Fun] The Brené Brown Case Study: Why Radical Consistency Matters to Your Business
What the Heck Is Branding with Robyn Graham
Why Your Words & Message Matter More than You Think In Business
What’s the #1 Reason Your Clients Buy from You? (Hint: it’s got nothing to do with money)
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored