How to Use Research and Reports to Guide Your Podcast with Megan Dougherty - EP 70

How does a report full of podcast stats make you feel? Chances are, you either pore over every page or close the tab, afraid those nasty numbers will tell you things you don’t want to know! Lucky for all of us podcasters out there, Megan Dougherty—a brilliant digital marketing strategist, podcast producer, and creator of the State of Business Podcasting Report—is here to break down how to really get the most out of these statistics.

The great news is, if you take them as gentle nudges instead of mandatory prescriptions, all those pie charts and bar graphs offer awesome guidance (and validation!) as you fine-tune and fire up your podcast. Megan’s informed and lighthearted approach to this year’s intel banishes the statistics scaries, empowering you to balance your creative passion with some firm data that could make a big difference in 2024.

Get ready to uncover what the numbers have to say about:

• Why it’s time to revisit your approach to your show’s hook
• What it takes to establish yourself as a thought leader
• How to navigate video and social media without the overwhelm
• Where to change your approach so you can see more podcast success

Links worth mentioning from the episode:

• The State of Business Podcasting Report 2023 - https://podcastingforbusiness.com/the-state-of-business-podcasting-report/
• Megan’s company, One Stone Creative - https://onestonecreative.net/
• The Company Show podcast - https://onestonecreative.net/companyshow/
• Podcasting for Business Conference - https://pfbcon.com/ 
• Tom Fox - https://pfbcon.com/tom-fox/ 
• Adobe Enhance - https://podcast.adobe.com/enhance 
• Organic Discover for Podcasts - Episode 67 - https://www.organizedsound.ca/organic-discovery-for-podcasts-episode-67/ 

Connect with Megan: 

• Website: https://Podcastingforbusiness.com 
• LinkedIn: https://www.linkedin.com/in/doughertymegan/ 
• Instagram: https://www.instagram.com/oscpodcasting/

Connect with Mary!

• Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com
• Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/
• Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions
• Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter
• Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com
• To learn more or work with Mary, check out https://www.organizedsound.ca

Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com